Alex Svanevik

And so I think the magic is to like combine the two.

So obviously the way I run the company, Nansen, is quite data informed, but there's also a lot of use of intuition as well and taste and judgment.

When you think about building great products, for example, I think take two companies, Google, Apple.

Who do you think makes the greatest products of the two?

Okay, interesting.

I think it's Apple.

But Google products are also very good.

But Google products are much more, I think, data-oriented in their product development.

Lots of A-B testing.

Let's change this a little bit.

And if the results are statistically significant, we'll switch the button from green to blue or something like that.

Whereas Apple is much more demo-driven.

At least when Jobs was leading Apple.

very demo-driven, very dog-fooding-oriented, although I don't think they like the term dog-fooding at Apple, but basically using your own products and essentially trying to use great taste and judgment in how you design products.

And so in a way, I think the older I've gotten, the more I'm leaning into taste, judgment,

and intuition for product development.

But I think when it comes to trading, to kind of take it back to crypto and investing, it is generally probably a good idea to use data and to look at the numbers and not only rely on your own intuition for most people.

I think tens of billions of transactions like our platform.

Yeah.

Oh, yeah, there's a lot.