Alex Wiltschko

Well, the fragrance can't make the skin cream turn a wrong color and it can't make the scent change too much. So you have to do application testing as well. Now you've added more time. So that whole process is handled in most fragrance houses, something that looks very close to pencil and paper. and a lot of guesswork.

Well, the fragrance can't make the skin cream turn a wrong color and it can't make the scent change too much. So you have to do application testing as well. Now you've added more time. So that whole process is handled in most fragrance houses, something that looks very close to pencil and paper. and a lot of guesswork.

And so what we're doing with generation is taking each one of those pieces and applying modern methodology, and in some cases AI, in some cases just efficiencies, to make that faster and to make sure that you get something custom every time that's actually tailored to your brand. So when you submit the brief, That should be a chat GPT interface. You should have a conversation, right?

And so what we're doing with generation is taking each one of those pieces and applying modern methodology, and in some cases AI, in some cases just efficiencies, to make that faster and to make sure that you get something custom every time that's actually tailored to your brand. So when you submit the brief, That should be a chat GPT interface. You should have a conversation, right?

That should be available to start instantly. So we have a tool. So let's make, would you want to make a Colossus fragrance? Sure. Great. All right. So a fragrance for Colossus. What do you want it to evoke?

That should be available to start instantly. So we have a tool. So let's make, would you want to make a Colossus fragrance? Sure. Great. All right. So a fragrance for Colossus. What do you want it to evoke?

So what's happening behind the scenes is we're tapping into all the... tools that we've built, the olfactory intelligence that we've built over time, we will take what we've put in and we'll embed it into our map of scent.

So what's happening behind the scenes is we're tapping into all the... tools that we've built, the olfactory intelligence that we've built over time, we will take what we've put in and we'll embed it into our map of scent.

So our map is not three-dimensional like RGB, it's about 300-dimensional, which is, I think, why scent had to wait for artificial intelligence to be digitized, is because it's just more complicated. And we'll then decode that coordinate into a scent profile. We'll show you where the scent lives in the map of like the 100 top mass market hits.

So our map is not three-dimensional like RGB, it's about 300-dimensional, which is, I think, why scent had to wait for artificial intelligence to be digitized, is because it's just more complicated. And we'll then decode that coordinate into a scent profile. We'll show you where the scent lives in the map of like the 100 top mass market hits.

And then I'll show you the source code of the fragrance. And if we have something similar to it, we can actually go grab it and smell it. So... And this is, by the way, this is a multi-month process that we're condensing down into minutes.

And then I'll show you the source code of the fragrance. And if we have something similar to it, we can actually go grab it and smell it. So... And this is, by the way, this is a multi-month process that we're condensing down into minutes.

The mountain peak is something you can hold in your hand, like your AirPods and your phone, that can read the chemical slice of reality, capture scent moments, tell you if you need to go to the doctor, tell you what vitamins to take, to really read scent, and then another device that can recreate it.

The mountain peak is something you can hold in your hand, like your AirPods and your phone, that can read the chemical slice of reality, capture scent moments, tell you if you need to go to the doctor, tell you what vitamins to take, to really read scent, and then another device that can recreate it.

So that we can fill this room with, it can smell like walking through the redwoods, which like that forest bathing smell is one of my favorite smells of all time. So we're getting there. So you saw the big reader. You saw the one that we made smaller. We have to take that down by a factor of like four to eight in order for this to be something you would really say is portable.

So that we can fill this room with, it can smell like walking through the redwoods, which like that forest bathing smell is one of my favorite smells of all time. So we're getting there. So you saw the big reader. You saw the one that we made smaller. We have to take that down by a factor of like four to eight in order for this to be something you would really say is portable.

Right now, we can move it around, we could deploy it. I don't think you can say it's portable today. And then you saw the scent printer, which is half the size of this table, right? We've got a lot of work to do to make that thing smaller. But if we've known one thing about technology is making things smaller is like a thing we can do. So let's take a look. So we've got an image. Ambition trail.

Right now, we can move it around, we could deploy it. I don't think you can say it's portable today. And then you saw the scent printer, which is half the size of this table, right? We've got a lot of work to do to make that thing smaller. But if we've known one thing about technology is making things smaller is like a thing we can do. So let's take a look. So we've got an image. Ambition trail.

Ambition trail. All right. The marketing copy is a fragrance inspired by a timeless determination in the pursuit of one's mission, capturing the essence of ambition and discovery.

Ambition trail. All right. The marketing copy is a fragrance inspired by a timeless determination in the pursuit of one's mission, capturing the essence of ambition and discovery.