Alex Wiltschko

And there's already a link there between what we do at Generation and what we will be doing on our journey for the next R&D Frontiers. Scent has powerful effects on our mood, and there's already a very deep tradition of aromatherapy. And look, the science, I think, needs to be expanded there, and I think that we'll contribute to that.

And there's already a link there between what we do at Generation and what we will be doing on our journey for the next R&D Frontiers. Scent has powerful effects on our mood, and there's already a very deep tradition of aromatherapy. And look, the science, I think, needs to be expanded there, and I think that we'll contribute to that.

But as we're turning emotions into data, and scent into data, and then data into products for people to build better businesses, to launch better products, all of that goes into one platform that is going to help us push back the frontier.

But as we're turning emotions into data, and scent into data, and then data into products for people to build better businesses, to launch better products, all of that goes into one platform that is going to help us push back the frontier.

That's the idea is like, we know what we need to do now, right? We know the markets where we can be valuable now. And so we're not going to waste any time on anything else other than building a business that makes people happier and makes other people's businesses run better, makes sense, more beautiful sense faster. but it's really hard to predict the future.

That's the idea is like, we know what we need to do now, right? We know the markets where we can be valuable now. And so we're not going to waste any time on anything else other than building a business that makes people happier and makes other people's businesses run better, makes sense, more beautiful sense faster. but it's really hard to predict the future.

Computers haven't had a sense of smell. I can't see on the other side of that wall what happens when our sensors actually can fit in your pocket. What happens not just to the products that we build or the partners that we have that are building on our platform, but what happens to society? Society's different because that computer in your pocket can see and hear.

Computers haven't had a sense of smell. I can't see on the other side of that wall what happens when our sensors actually can fit in your pocket. What happens not just to the products that we build or the partners that we have that are building on our platform, but what happens to society? Society's different because that computer in your pocket can see and hear.

And it's like, I think it's largely better, right? There's more information flowing. You're remembering more things. You can hold on to moments. Like there's some beauty that's there that wasn't there before. And I think that there will be beauty in what comes out of what we're doing.

And it's like, I think it's largely better, right? There's more information flowing. You're remembering more things. You can hold on to moments. Like there's some beauty that's there that wasn't there before. And I think that there will be beauty in what comes out of what we're doing.

The journey of asking whether or not what we hope to do is possible. Like, hey, we've got this crazy dream of actually digitizing smell. Is that possible? Like, we had to get together this crazy team that had never been assembled before and then tackle this technology that had never been built before.

The journey of asking whether or not what we hope to do is possible. Like, hey, we've got this crazy dream of actually digitizing smell. Is that possible? Like, we had to get together this crazy team that had never been assembled before and then tackle this technology that had never been built before.

And then when we actually teleported the plum the first time and we smelled it and it was actually... a freaking plum and it was beautiful and almost like hyper real, I just fell out of my chair. I mean, that was like a really dreamlike moment. It's like, this works, right? Like, yeah, we did it. Like computers can smell now. Like it's in the lab.

And then when we actually teleported the plum the first time and we smelled it and it was actually... a freaking plum and it was beautiful and almost like hyper real, I just fell out of my chair. I mean, that was like a really dreamlike moment. It's like, this works, right? Like, yeah, we did it. Like computers can smell now. Like it's in the lab.

We'll make it smaller and cheaper and better, but like, It's no longer zero. We've gone from zero to one here. And then there's all the stuff that came out of that, like all these capabilities and tools that were turned into the ability to design scent even better and capture other scents, train the AI models and kind of build the entire olfactory intelligence platform.

We'll make it smaller and cheaper and better, but like, It's no longer zero. We've gone from zero to one here. And then there's all the stuff that came out of that, like all these capabilities and tools that were turned into the ability to design scent even better and capture other scents, train the AI models and kind of build the entire olfactory intelligence platform.

But like that moment when I smelled the plum was really special.

But like that moment when I smelled the plum was really special.

moments when people could have closed the door on me or said no thanks or I don't believe you or I don't want to take a bet on you. I really divide the people that took a bet on me into the three chapters of my professional life. First, in my academic life, Josh Burke and then Bob Datta took a huge bet on a know-nothing kid

moments when people could have closed the door on me or said no thanks or I don't believe you or I don't want to take a bet on you. I really divide the people that took a bet on me into the three chapters of my professional life. First, in my academic life, Josh Burke and then Bob Datta took a huge bet on a know-nothing kid