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Alexandra Bruell

๐Ÿ‘ค Speaker
34 total appearances

Appearances Over Time

Podcast Appearances

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

It depends on the outlet and it depends on the reporter.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

I've talked to a number of people who say that this is huge.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

This enables them to do better coverage, to write about communities that have long gone uncovered, to potentially do more investigative reporting and cover stories and topics that they've been wanting to dig into.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

I talked to one reporter and

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

At Axios, who covers Des Moines and is looking forward to the time that it's saving her so that she can go out and do more investigative work on water quality issues in the state.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

There's a lot of excitement around that time saving and the ability to be able to do some real reporting and to more quickly and efficiently file FOIA requests for public records.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

And we are starting to see some actual results.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

One example I thought was very interesting is the NewsQuest example.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

NewsQuest is owned by USA Today, the biggest local news business in the country.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

They said in January they used AI to draft a quarter of the 60,000 stories they put out in January.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

And that is the use of AI to do the first draft of these stories, which are then edited and reviewed by actual human editors.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

But they say that this is going to lead to the potential hiring this year of more reporters.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

Yeah, there's certainly a risk and over-reliance on AI.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

We saw this in the early days of experimenting with AI in newsrooms.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

We saw certain publishers using vendors for the creation and curation of content.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

that ended up being wrong or putting errors into stories.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

So there's a fear there in over-relying on AI to do the drafting of stories, to taking jobs.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

There's also a fear that some of the time saved could be used for more AI slop or just, hey, reporter, you now have...

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

10% more time in your day, go generate more quick stories that aren't necessarily meaningful.

WSJ Tech News Briefing
Consultants Are Cashing in on the AI Boom

So there's a fear that this will just turn into a content engine, you know, in some places, as opposed to a means to good journalism.

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