Alexandra Jacobs

Not consciously, but I have found that the aesthetic of Carolyn Bessette Kennedy has snuck into all of our wardrobes.

Well, the occasion for the piece was that CNN was doing a documentary about JFK Jr.

And my reporting for the piece suggested that this documentary was going to happen anyway.

It wasn't just because Ryan Murphy was coming out with a show that CNN had done this documentary.

However, I felt the timing was a little bit close, like something about this guy is in the air right now.

You know, the Kennedys have never left the political conversation, but with RFK Jr.

in the mix, Jack Schlossberg on social media, there was just a sort of swirl, swirl of interest around the family and around this couple.

The show is a pretty simple idea.

It traces the romance between John F. Kennedy Jr., who was at the time the country's most eligible bachelor.

I know like five people here.

And Carolyn Bessette Kennedy, who was an unknown, basically, you know.

She worked at Calvin Klein.

And they are living and falling in love in the 90s, which was really a prosperous, slightly frivolous time when glamour industries such as magazine publishing and fashion were very much centered in the office and the street.

It's based on a popular book called Once Upon a Time by Elizabeth Beller, which is a biography of Carolyn Bessette Kennedy.

And, you know, that title, it just evokes the fairy tale nature of the romance and sort of puts her in a category with another tragic figure, Princess Diana.

It's sort of this idea of American royalty and an American princess who died before her time.

Hulu is saying this is the most streamed limited series they've ever had.

I think 40 million viewing hours.

Not only is it streamed, people are interacting with it in real time.

They are making their own content on Instagram and other online platforms.