Alexi Horowitz-Ghazi

Good, how are you?

Ricky, I presume?

So 17 locations.

I mean, that sounds like a little pretzel empire.

And when did you get a sense that getting into the dough business might eventually translate into rolling in the dough?

Okay, 1,500 to 1,700 an hour.

So the idea to expand to the other locations was kind of to offset the losses that were happening in the main one in a way?

So maybe just to boil down the question, I think the listener's question was, you know, passing through the Atlantic terminal was how could it possibly be like make economic sense to have the same business so close to each other in the same space?

What's the kind of like boiled down answer to that question?

And especially for a product that you're kind of like catching them in a moment or they're smelling something and deciding to stop and that sort of thing.

Is that important?

I like it.

It feels like we're getting to the bottom of the pretzel logic.

Alex Goldman hosts the excellent podcast Hyperfixed.

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