Alexi Omar

Yeah, you're right.

So you're asking me?

So the average ticket on the service size between the ongoing one time and the consultation is about 1500. That's the average.

It's no, it's basically the, the ongoing right now is about the lower ticket is about a thousand per month. Okay. Where, because we are not, uh, charging them by the hour, like a traditional lawyer. So, and this is seven 50 usually. So you can see that if you combine the other. Yeah. They're usually get to.

Yeah. We're selling right now three months for $4,000. Great.

$5,800.

Yeah, we can move towards the outcome if it's the type of deal that we want to work with.

That's how we're doing it right now. Good.

Okay. More tears. Yeah. More tears.

Yeah, because my time is spread around trying to understand this.

So we create content on YouTube. We have about 90,000 subscribers.

Yeah.

I'm getting about 800 new followers.

Then they usually go to our Instagram page.

Nothing.

Yeah.

So we can help more people.

okay is that the that's like the call to action in the videos and like the call to action is to go to our website but a lot of people go to instagram to just uh ask questions like hey i have this problem can you help me interesting okay got it so where do the sales come from then the sales comes through dms so usually they go to instagram and they'll ask a question so the place that you don't intend people to go is where you make your money

Kajabi.

I knew it.

Love colors too, Michael.

And the question, uh, the question would be, so we would create, uh, from the Instagram, from the DM or the WhatsApp, we would create a calendar link. They'll go there. They'll, uh, get the, the initial consultation for free is going to be clear.

It's a sales call. Yeah. It's a sales call. Then from there, once they schedule the consult, the call, they go to a VSL to prepare them. Yes.

Before the call, yeah, to prepare them and their expectations and everything. Then on the sales call, we'll identify whether we can sell them our services or if not, downsell them to our course. Exactly.

So our core offer is our the results, right? The outcome. That's our core offer.

And that outcome, it's based on your specific need and our ability to fulfill that. But we're not saying when people are coming to us because we're lawyers in this specific niche, we don't have to talk about specific outcomes.

if we didn't charge the percentage and if you're like oh i don't want to pay that percentage then you can pay us 25 000. so we'll do 25 000 without the percentage or we'll do 5800 with the percentage got it got it and then uh do you think that that also gives you a very nice price anchor yeah it makes it makes sense because uh the the percentage right now the last two deals the average has been like 40 something k okay and the the lead magnet would be the sales call

Okay. And which is a good thing. So it's great. And I have three people that can actually do that with me. So if everyone has their own calendar link, as you explain in your book, then, okay. I have a book on the bestselling author in Spanish in this niche. Right. How do you, where do you see that fitting in?

Maybe that's the lead magnet, like giving it out for free, like you do, because they're usually become super fans.

Um, or is that just another,

Yeah, Instagram.

Okay. And the last question would be, um, on the software side. Yeah. Because the product roadmap is almost finished entirely with all of the features that the companies are looking for. Yeah. If I'm not investing any energies on that, I want to know.

No, yeah. They just find us.

Okay. So if I'm not, suppose I'm not spending energy.

Yeah. Suppose that in fantasy land, is there a way that we can create like a sunset period where we would say, okay, I'm going to give the team X amount of time to roll out all of the features that these companies that are saying, I want to use it. I'm going to pay for it, you know, 15, $25,000 per year for the software. Is there a way to create that while we're focusing on this?

So don't have that number. We know that from the website we generate about 7,000 visitors. Okay. And for example, in April we made 150 leads this far. So 7,000 clicks. Got it. All right.

Of course. No, no, no. I understand. I just want to have like the different scenarios.

So we're getting Spanish for lawyer. You're doing it right. So I'm giving you a little Puerto Rican Spanish there. So our constraint right now on your framework of the scaling workshop is demand. Because we're not only starting and stopping, but also we're not directing them through the proper channels.

The good thing is it's only up from here.

Put it there to be aware.

And the next phase to, to have a timeline, or at least to be aware of our next phase would be do this until we get to a million per month.

Yeah, it's just becoming a law firm, a bigger law firm.

Yeah. And that number is that the $5,000 is that for any type of outcome? No.

Yeah, they're for free course. Okay, so they just opt in for a free course. Yeah.

Mm hmm.

Okay. So if I've had the cost, for example, a lawyer cost me X amount per month. Now I know that I need to be making five times more, five times more minimum.

And then from there, usually we'll try to sell them the course, our main course.

Got it.

I was aware that services was the play when we focus on services this year and we're already making way more money. But that was.

What's the role of, for example, now that we're getting invitations to go and speak to other countries, what do you think about that from the focus side? Is that something for distribution? Because if no other lawyers are doing that, no other lawyers are publishing their books, is that something that we can use to differentiate from other, particularly in service-based businesses?

With every video, we usually tell them, hey, and if you want to learn more about this, make sure to, to enroll in our community. The next step for that, they'll go through the course and receive some nurturing emails.

So that is why maybe the counter argument would be if you want us to go to the stage, you have to pay us an amount that is worth it.

Exactly. You already have the number because you have it on a day-to-day basis.

Yes. All right. Deal. Done.

So right now we're selling about nine.

Our basic offer is $500 one time fee. So they have access to all of our courses now and forever. Okay. And then we have an upsell of another 500.

Our revenue for the last 12 months has been $300,000. Profit? Uh, negative. So we're losing money.

Yeah, in the same cart where they, when they buy the 500, we'll upsell them to another 500 for monthly Q&A.

No, just lifetime as well. Forever.

So on the same Instagram page, if they want a consultation instead of learning, because they say, I'm not interested in learning. Sure. I just want you to do it. Yeah. Want you to do it. We'll then send them to our calendar link to schedule a consultation. And that's $250 for an hour.

Man.

We lost a hundred thousand.

You could say that. To get your $131,000?

Between the consultations, because usually when they go through the consultation, say for example, in the last three months, we've averaged about nine to 10 calls. So then from there, we'll either tell them, do you need a deliverable service? So for example, registering your trademark or business formation, those are three out of the 10, you can say. Okay.

And then another three are ongoing legal services.

So the other business is the software.

It's a VC story.

So the software is.

Yeah, it's the same thing. Okay. Usually they'll say, I don't have $250. I just want contracts. Okay. And we'll tell them, well, you can access all of our contract templates inside our software so you can pay for that.

And that's what happens right now.

To our website, to our software website.

They start a free. We had a freemium. Now we're using free trial. Okay.

Right now is a thousand per year.

Yes. We also have a monthly version.

Before we have a $500 per year. Yeah. So it was easier. The problem is that the value proposition at first was, well, pay us and we give you the contracts, but learning that people were churning because once they have the contract, they'll download it and just go away.

Right now we have services.

sales well the reality is we started selling services in back in 2019. so in 2021 uh people we got a lot of demand i couldn't keep up i started selling courses so they could you know learn about how to do them themselves and then after that um and also contract templates and then the education side just you know we started making them same amount of money in education this is going to be an important one for you yeah all right

We have education.

It goes up.

Yeah, we started doing that. Yes.

You're right.

We wanted to help more people instead of just

I sell to artists and entrepreneurs in the Latin music industry.

Yeah. So the educational side, we already have over 800 people.

Lifetime everything. Lifetime everything. The thing with the education is that it's part of we are giving back to the community and nobody else is doing this. So every time, thanks to the education efforts, we are traveling the world and teaching other people in Guatemala, in the Dominican Republic, in Spain, how the music business works.

Because in those places, our content is the university's content. So it's an impact project, right? Okay. So that is why the education, you know, it would be very difficult for us to shut down. And the education without the software is not losing money. It's the software that actually is losing money.

In reality, the education would be a break-even.

That whole money that we're losing. So this is just zero.

So the software right now, there's not a specific reason we can shut it down. We've seen traction on the B2B side of companies in the music industry that are interested in using our software because their clients, like big companies, now need a music contract software to manage their documents. So they play there for us. So what, the software? The software.

Right now, it's burning $7,000 a month because we cut every employee before.

I'm not sure. And the other thing is the software actually right now, the way we are seeing it grow is by bundling services with software.

Yeah, the services.

The thing that we need is to be profitable.

Yeah.

Yeah.

Growing pains.

Right now it's only one live stream with the community per month or per month. Yeah. That's the only thing. That's it.

Yeah, that was profitable.

We can do that.

So we made $131,000. Okay. And we made about $10,000 in the last 12 months. In profit? Yeah, in profit.

The cost would be the associate who is delivering the services. Right now, we have a rev share model. But we also have, because the services, for example, this year, we are already at $150,000. Okay, great. Because now, thanks to the education, the next generation of artists are looking towards us to represent them in deal closing deals, right? So from there, we take a commission from the deal.

So for example, we've recently closed several deals that are above $500,000 for the artists. Amazing. And we take 5% from those. Okay.

They're no, they're lawyers representative. Those are legal fees that the label will also pay us. That's the music industry is that is heavily commission based. Mm hmm. So they get an advance. Yeah. And the label will.

Yeah.

Yes.

131 as well. Oh, how coincidental.

But we lost their, like most of the money we lost between the two. Okay. So it's between the two because they're under one company.

Yeah. So we have to qualify them before they can go to the landing page because, you know, there's 10 million artists on Spotify and only a thousand are professional, maybe 2000 are professional. So do you see that the landing page? Yeah.

So. Yeah, because I've worked with different artists that are Spotify. For example, I have a Spotify. I'm a guitar player. And I have 15,000 monthly listeners. But you wouldn't take that to determine whether I can play you or not. Of course.