The Game with Alex Hormozi
Helping A Failing Business Owner Fix His Business | Ep 870
Mon, 14 Apr 2025
Wanna scale your business? Click here.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Chapter 1: What problem is Alexi facing in his business?
You're about to watch a conversation between me and Alexi Omar, who is a legal attorney for musicians. The problem is that he's losing money and lots of it. And he has about six months of cash left before his dream is going to go under. My name is Alex Ramozy on Acquisition.com. It's a portfolio of companies that last year did over $250 million in aggregate revenue.
And we're going to take all of those findings and help him save his business. Enjoy. Let's do a quick, quick overview. So walk me through the businesses that currently stands right now. What's revenue?
Our revenue for the last 12 months has been $300,000. Profit? Uh, negative. So we're losing money.
Chapter 2: What are the current revenue and profit figures?
Okay. How much?
We lost a hundred thousand.
Okay. Minus a hundred thousand. Yes. You're like, I could have done nothing and I would have just had zero at the end of the year instead of working all year and then being worse off. Heard. All right. What are the business units?
Right now we have services.
Okay.
We have education.
Okay. And who do you sell to?
I sell to artists and entrepreneurs in the Latin music industry.
Musicians who are Latin American who speak Spanish. Yeah. Okay. And you sell service, you sell education. What was the last one? Software? What's the revenue breakdown between, did any of these make money?
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Chapter 3: How is Alexi acquiring customers?
We can do that.
Oh, that was easy. Okay, great. I love this for us. Okay. So we're going to X this out. Let's use a red. Let's keep this, you know, keep this, keep this on brand here. So this is a red. I'm going to say that this isn't really a business. I'm going to say this is a charity. You might even want to operate it like a nonprofit because it doesn't make any profit anyways.
And you're, you're very, you know, kind of impact driven and whatnot. So then what's the cost on the 131,000 in services?
The cost would be the associate who is delivering the services. Right now, we have a rev share model. But we also have, because the services, for example, this year, we are already at $150,000. Okay, great. Because now, thanks to the education, the next generation of artists are looking towards us to represent them in deal closing deals, right? So from there, we take a commission from the deal.
So for example, we've recently closed several deals that are above $500,000 for the artists. Amazing. And we take 5% from those. Okay.
Do you guys act as an agent for that?
They're no, they're lawyers representative. Those are legal fees that the label will also pay us. That's the music industry is that is heavily commission based. Mm hmm. So they get an advance. Yeah. And the label will.
So the services strike again in making.
Yeah.
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