Alex Hormozi

First thing is you want to make sure that people actually want what you have.

First thing is you want to make sure that people actually want what you have.

They're suffering some problem that they want to solve.

They're suffering some problem that they want to solve.

And the bigger the problem that you solve, the more money you make.

And the bigger the problem that you solve, the more money you make.

The first thing is you want to make sure that the people actually want what you have.

The first thing is you want to make sure that the people actually want what you have.

So typically, I express that as pain.

So typically, I express that as pain.

They're in some sort of pain.

They're in some sort of pain.

They're suffering some problem that they want to solve.

They're suffering some problem that they want to solve.

And the bigger the problem that you solve, the more money you make for it.

And the bigger the problem that you solve, the more money you make for it.

So number one is that they're in pain.

So number one is that they're in pain.

Number two is you want the marketplace to be growing rather than shrinking.

Number two is you want the marketplace to be growing rather than shrinking.