Alex Hormozi

Because if you could have a tailwind, if you're going to do the same work, you might as well have something pushing behind you.

Because if you could have a tailwind, if you're going to do the same work, you might as well have something pushing behind you.

The flip side of that, I can give examples in a second.

The flip side of that, I can give examples in a second.

The third one is you want them to have the spending power.

The third one is you want them to have the spending power.

Because the worst thing in the world is like, you've got a market that's growing.

Because the worst thing in the world is like, you've got a market that's growing.

There's a painful problem that you want to solve and that you have the ability to solve.

There's a painful problem that you want to solve and that you have the ability to solve.

But then they ain't got no money, right?

But then they ain't got no money, right?

A friend of mine had a resume business, right?

A friend of mine had a resume business, right?

He wanted to like help coach people on their resumes and whatnot.

He wanted to like help coach people on their resumes and whatnot.

And he called me up one day.

And he called me up one day.

He's like, this is brilliant.

He's like, this is brilliant.