Alex Hormozi

I'm going to make all this money.

I'm going to make all this money.

And it turned out, he was like, dude, they're all broke.

And it turned out, he was like, dude, they're all broke.

They're all on unemployment.

They're all on unemployment.

Now, you could make the argument that helping people with a resume inherently is not bad, but he had picked the wrong market to serve.

Now, you could make the argument that helping people with a resume inherently is not bad, but he had picked the wrong market to serve.

If he had helped corporate executives get raises, he probably would have made a lot more money, right?

If he had helped corporate executives get raises, he probably would have made a lot more money, right?

But he was picking unemployed people to help them get a job rather than helping people get a better job.

But he was picking unemployed people to help them get a job rather than helping people get a better job.

Tiny difference, but the lever on how much money you can make serving different audiences is the name of the game.

Tiny difference, but the lever on how much money you can make serving different audiences is the name of the game.

The reason many of the Fortune 500 companies are enterprise, like Salesforce, well they've gone down in the market now, but they built their value on the fact that they serve very expensive customers, $1 million, $2 million, $10 million a year contracts.

The reason many of the Fortune 500 companies are enterprise, like Salesforce, well they've gone down in the market now, but they built their value on the fact that they serve very expensive customers, $1 million, $2 million, $10 million a year contracts.

It's because you get to charge based on the value of their business, not yours.

It's because you get to charge based on the value of their business, not yours.

And that's one of the beautiful things about this.

And that's one of the beautiful things about this.