Alex Hormozi

So here they are.

Number one is that when you're doing a five day selling event, you need to sell the expensive thing.

So your fear is, I want to sell this recurring thing because I don't want to lose anybody.

But the reality is that if you have five days with people, to a consumer audience is what you're selling to.

300 to 600 is the impulse purchase window for a consumer.

300 is the low end, 600 is the high end.

That's your range.

You could probably go up a little bit and you'd still probably, you'll make more money at five or 600.

I'm just telling you right now, if you wanted to go crazy.

I'm just telling you, you would.

But you need to sell the annual upfront, all right?

That's number one.

And what I want you to do is come up with one to two big bonuses.

that are going to be annual exclusive, okay?

Yeah.

Now, after the event is over, what you're going to do is you're going to do a scoop-up campaign.

So it's five days, and you're going to retarget everybody who saw the ads directly to your $27 purchase page.

That's $27 per month.

And you're just going to remove the bonuses.

That's it.