Alex Hormozi

That'll fix your cash.

You can do it.

I love this for you.

Now, let me give you a little something else.

There's probably some sort of what I call physical product premium that you can add to this.

So is there like a kit?

You can't do it for this one, but for next one, is there any kind of like physical thing that you can give them?

Like the paper, the printer, that kind of stuff?

Yeah, so I would say this.

If I were you, what I would end up doing is I would sell them the printer,

with the paper, you can't do it by this time because you're like two days away from pitching.

So do what I said first, you know, add the annual with a bonus, but you will dramatically increase your conversions if you add a physical product that makes this pitch tangible.

Because the thing is, is people need, people, have you ever heard like people need a reason but have an excuse?

All right.

The idea is that like these ladies, I'm assuming they're ladies, 45 plus, want to, they want to buy it, right?

They have a reason, but they need an excuse.

The excuse to legitimize the purchase, they can go to their husband or their spouse, whatever, is they say, hey, but I got this thing, which I'm going to use to generate money or like they get something, not just like a login.

So a consumer's willingness to purchase goes up dramatically if it's physical.

And so I think you'd actually be able to push a thousand dollar price point if you included the physical thing.

So step one, step two, because I don't want to overwhelm.