Alex Hormozi

rap and then he learned how to write lyrics and then he learned how to market or rather he probably learned how to sell first and then he learned how to market and with each of these he became more and more successful and then he learned how to get other artists and market them so he learned how to make a label and then he learned how to get

Beyonce.

Okay.

But you could see here how with each of these skills, that person who has all of these skills, somebody who just has rhythm, not that valuable.

Someone who can just rap, a little bit more value than someone who has rhythm.

Somebody who can rap and write lyrics, more valuable.

Somebody who can do that and then sell, they can sell their way into, you know, getting shows.

They can sell people on the street.

All of a sudden they can sell their CDs.

They can... CDs, Jesus.

They can...

And so he has this, which makes all of these other things more valuable.

And then he learned how to promote, which made all of these other skills more valuable.

Because now he's not just selling out one or two small venues he can promote and go national.

But then there's still a limit to the amount that he can do here.

So that's when he starts recruiting other people to his labels, to his brands.

And this is what continues to stack skills.

I'll give you a financial example of this.

Maybe in the beginning, you're somebody who's really good at math.

OK, being good at math is not that valuable of a skill.