Alex Hormozi

Now, the next one after that, it starts to recover and come back up because the team learns whatever that process was. They get better at it. And then maybe the one after that, it goes even higher. And that's great. And so what happens is I've gotten addicted to not changing things.

Now, the next one after that, it starts to recover and come back up because the team learns whatever that process was. They get better at it. And then maybe the one after that, it goes even higher. And that's great. And so what happens is I've gotten addicted to not changing things.

Now, the next one after that, it starts to recover and come back up because the team learns whatever that process was. They get better at it. And then maybe the one after that, it goes even higher. And that's great. And so what happens is I've gotten addicted to not changing things.

Because people tend to, because the flip side is if you change nothing, so let's say you have no change that occurs, you'll have something usually that's in like a 2% to 3% increase that happens pretty much no matter what. Because people just get better at their jobs. Sales guys just get a little bit more comfortable. Customer service guys get into a rhythm. Like it just works.

Because people tend to, because the flip side is if you change nothing, so let's say you have no change that occurs, you'll have something usually that's in like a 2% to 3% increase that happens pretty much no matter what. Because people just get better at their jobs. Sales guys just get a little bit more comfortable. Customer service guys get into a rhythm. Like it just works.

Because people tend to, because the flip side is if you change nothing, so let's say you have no change that occurs, you'll have something usually that's in like a 2% to 3% increase that happens pretty much no matter what. Because people just get better at their jobs. Sales guys just get a little bit more comfortable. Customer service guys get into a rhythm. Like it just works.

And it just works a little bit better because most people like to make their jobs easier. And so they tend to just do it a little bit better. That's what specialization of labor is all about. And so I would encourage you that when you have this list, that you're going to have for your one, two, and three that you're going to go home with.

And it just works a little bit better because most people like to make their jobs easier. And so they tend to just do it a little bit better. That's what specialization of labor is all about. And so I would encourage you that when you have this list, that you're going to have for your one, two, and three that you're going to go home with.

And it just works a little bit better because most people like to make their jobs easier. And so they tend to just do it a little bit better. That's what specialization of labor is all about. And so I would encourage you that when you have this list, that you're going to have for your one, two, and three that you're going to go home with.

Think about ice when you're putting that together and make sure that you're going to make your biggest swing worth it. If you have a change that can get 2x the business, then yeah, take the 20% dip, no question. But there are some changes that just aren't good enough to be even worth the guaranteed cost. Does that make sense?

Think about ice when you're putting that together and make sure that you're going to make your biggest swing worth it. If you have a change that can get 2x the business, then yeah, take the 20% dip, no question. But there are some changes that just aren't good enough to be even worth the guaranteed cost. Does that make sense?

Think about ice when you're putting that together and make sure that you're going to make your biggest swing worth it. If you have a change that can get 2x the business, then yeah, take the 20% dip, no question. But there are some changes that just aren't good enough to be even worth the guaranteed cost. Does that make sense?

This took me a really long time to understand and is almost like I would say like a stepbrother to the focus on the macro scale of business model focus. Let's not start a second business, which probably a third of you have. But even within the business, it's staying focused on keeping the main thing, the main thing. And the hard part is, is it's hard.

This took me a really long time to understand and is almost like I would say like a stepbrother to the focus on the macro scale of business model focus. Let's not start a second business, which probably a third of you have. But even within the business, it's staying focused on keeping the main thing, the main thing. And the hard part is, is it's hard.

This took me a really long time to understand and is almost like I would say like a stepbrother to the focus on the macro scale of business model focus. Let's not start a second business, which probably a third of you have. But even within the business, it's staying focused on keeping the main thing, the main thing. And the hard part is, is it's hard.

Because the thing that's often limiting you in the business are hard problems. New things are easy problems because you can always just whip something up and promote it and make money. But the hard problem is like, okay, I can't scale past this current level because I need to recruit like three really niche employees. Well, you're going to have to do it either way.

Because the thing that's often limiting you in the business are hard problems. New things are easy problems because you can always just whip something up and promote it and make money. But the hard problem is like, okay, I can't scale past this current level because I need to recruit like three really niche employees. Well, you're going to have to do it either way.

Because the thing that's often limiting you in the business are hard problems. New things are easy problems because you can always just whip something up and promote it and make money. But the hard problem is like, okay, I can't scale past this current level because I need to recruit like three really niche employees. Well, you're going to have to do it either way.

And so you might as well just confront the hard that's in front of you. And so being able to spell that out to myself and be like, this is the hard, the hard is the not knowing how to do this thing. And I have to figure it out and not knowing where to find these people, but I'm going to have to figure it out. And so it's like taking all that energy where you're like, I don't know how to do this.

And so you might as well just confront the hard that's in front of you. And so being able to spell that out to myself and be like, this is the hard, the hard is the not knowing how to do this thing. And I have to figure it out and not knowing where to find these people, but I'm going to have to figure it out. And so it's like taking all that energy where you're like, I don't know how to do this.