Alfred Ng

I believe there was a lawsuit from the National Retail Federation basically saying this violates our free speech rights, right?

They're saying that this is compelled speech.

You can't make us say these things as a government entity.

I believe that lawsuit was thrown out or dismissed because I know that it didn't get very far, but it is interesting that a lot of companies are trying to fight back against this law even after already getting it down to the level that it currently is at.

I think it's really difficult to try to avoid surveillance pricing as an individual person.

I think that's why the Consumer Reports study was so fascinating because whenever I've thought about this, it would be the only way that you would know that you were subject to surveillance pricing is if you were comparing your prices with other people at the exact same time for the exact same product.

And Consumer Reports went and did it with like 400 plus different participants doing it.

And I think that if you as an individual are trying to do it, the least you need is like two phones to figure it out.

And then even then, it's not like you're able to change the pricing on your own because you don't know why each device or each person is getting a different price, right?

Mm-hmm.

Even in the Consumer Reports study, I don't think at least they were able to pinpoint a reason why the prices were different, just that they were.

So it's hard to combat that when you don't know what the causes of it are.

And in most cases, you don't even know that it's happening.