Alice Bentinck

Um,

One of the things that I think as Europeans, we are probably under indexed on, and particularly now I'm working with more American talent as well, is finding individuals who are aggressive, you know, who are genuinely playing to win, who are looking to dominate a market and destroy everything else in their path.

And I think what's interesting about working with Europeans and, you know, as a European that now lives in the US, I'm definitely now kind of unpicking this more and more is,

In Europe, the way that we're brought up and one of the cultural norms is a lot of this stuff around ambition and aggression is often repressed.

It's something that is not culturally okay to talk about.

It's something that is not culturally okay to say to your parents or to your aunts and uncles or to your grandparents.

Whereas in the US, that is much more normalized.

And so part of our process at EF is...

helping young Europeans kind of peel back the layers of cultural norms that are constraining them to some extent and giving them a space.

And your tagline for the podcast is, it's about the people you surround yourself by.

You become the average of the people you surround yourself by.

And I think EF has become a safe space for young Europeans that want to have

outlandish levels of ambition, outlandish levels of aggression.

And they want to be surrounded by people who embrace that and encourage that.

And actually, you know, they pull off, you know, stripping them off of all the niceties and kind of politeness that we have in Europe.

And again, I think this is why giving them exposure to the US and really understanding how Americans think and behave and, you know, part of the DNA that makes the American dream viable.

is this intense ambition and this intense aggression and i think before i moved to the us i definitely underestimated just how big a delta there was between how they think in in the us about this and how we think about it in europe interesting um the way you um

Yeah, I mean, I think we should all be building rather than destroying.

I think it's important to understand what game you're playing.

And if you are a founder, you're playing a global game.