Alice Han

Have you ever been to a Chinese undergrad club?

Oh, that surprises me.

Well, James, I'm normally a boomer in terms of my music interests.

It's normally jazz and classical music with a bit of alternative rock.

But I do have to say that I like Bad Bunny a lot.

And I thought his Super Bowl performance, if you haven't seen it, was just an absolute wonder to behold.

It was artistically, creatively beautiful to watch.

And at a time like this in the political environment in the US, I think so needed.

So I highly recommend watching this afterwards.

But fun fact, I was looking this up, that Bad Bunny's name in Chinese is...

is Huai Pi Tuo, which if you know Chinese means literally bad, naughty bunny.

I think that's actually quite interesting.

And I've seen more memes in China of bad bunny Huai Pi Tuo.

His album has reached number one on the Apple Music chart in China.

So it's definitely gaining traction in China at a time where in the last year or two, we've seen a lot of big foreign musicians, whether it's Kanye or Katy Perry, going to China and doing live concerts.

I believe Katy Perry recently was there in Hangzhou.

I saw a lot of videos of her performing too.

And we talked about it previously, James.

I think part of this push is really consumer-led.

The government really wants to boost the consumption related to music tourism.