Alicia Barry

Now, Jane Hudlicker said she's going to sell a number of wineries, the actual vines in the ground to sort of, I guess, streamline the business.

She says she doesn't want to hold the assets.

She'd rather just retail the product.

She's keeping a few core ones, ones that are in the Barossa Valley, some in New Zealand that really resonate with those premium customers.

But she's making quite a few changes and it hasn't arrested the fall in the share price.

She's also cutting the dividend payout.

Now, I saw one analyst, Simon Marwini, quoted as saying, he's from Alan Gray, that he agrees with cutting the payout ratio, that is the dividend paid to shareholders, but he doesn't like the idea of selling off assets, winery assets in a down market.

especially when people aren't really drinking as much as they were.

So where's the demand going to come from?

And I know, Michael, you have been looking at just how much people are drinking at the moment.

Well, I come at this from a different perspective because I stopped drinking.

I think my children drove me to stop drinking, not the other way.

So I'm actually part of this global.

I think can work both ways.

But I am sort of part of this, you know, social trend toward non-drinking and it's so interesting to me that it's really picking up pace.

Does this research give any indication as to why or it just simply outlines the...

shrinking consumption?

Yeah, absolutely.

And big jobs ahead for the bosses of these companies as they look to navigate those changing social trends, because they are still answerable to shareholders and they have to deliver profits and returns.

And that is a silver lining if you are a wine drinker indeed, Michael.