Alicia Lyttle

Because that's what people have got their knickers in a twist about, right?

People feel like the fact that you trademarked it is the overstep.

Like that's the thing that's got people like super riled up, apart from the fact that she's not involved and her name isn't mentioned.

It's like you've gone out and taken this technique and put a trademark around it.

Well, and I just want to, and I don't want to cut you off, but I do want to just say, so do I.

It feels to me, Patrick, like you kind of understand that launching this particular product without a mention of her influence of the technique kind of felt like an erasure of her influence.

And again, I think she's been very vocal.

She didn't create the technique.

She's somebody that's more recently popularized the technique.

But the fact that you guys went out with it in the way that you did feels like...

she should have somehow come up and been credited and she wasn't.

And because it so frequently happens, specifically with black female creators and artists, it has, it's escalated into something that is

disproportionate to what you would have perhaps hoped for, considering that you went out to her.

But it feels to me like there's some sense of remorse or some sense of understanding or am I misunderstanding?

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