Alicia Lyttle
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You're doing it like literally sitting here.
When you advise somebody to do that, like you think that that is just about thought leadership or that's about like enhancing your own knowledge?
Like where does that come from?
What are you telling somebody that is into lawn care about AI?
Because you really... I mean, I think it's important for people to understand because AI is really applicable to so many small businesses.
And yet I think those barriers...
are really, really real.
So when you go into a business like that, that seemingly has very little to do with technology, what kind of category and area are you going in?
Are you looking at sales?
Are you looking at financials?
Are you looking at business planning?
When people start changing their skin or their hair, they usually go straight to the surface.
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For me, the difference has been the consistency across the board.