Alina Selyuk
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Podcast Appearances
And compared to last year, more shopping happened before the dinner table rather than afterward.
Part of it is thanks to retailers rolling out some of the deepest discounts earlier than expected.
Adobe notes a big uptick in purchases for the home on Thanksgiving, including refrigerators and freezers, exercise equipment, speaker systems, TVs, and home security products.
Among top-selling toys, Adobe names Squishmallows, Ms.
Rachel Learning Toys, Pokemon trading cards, and a lot of the classics like Fisher-Price Little People, Legos, and Hot Wheels.
The key here is who is doing the shopping.
Most of the spending has been propped up by wealthier people while others are trying to tighten their budgets.
So you see these two things happening at the same time.
You see discount stores like TJ Maxx and Dollar General doing really well, but so is Coach on the higher end and Ralph Lauren, which is luxury.
The National Retail Federation forecasts that sales will top $1 trillion for the first time spent on gifts, food and decorations.
That would be growth of about 4% compared to last year, which is similar to what we saw last holiday season.
Other forecasts are less exuberant.
Deloitte, for example, predicts growth of about 3%.
Still, this promises a shopping season that's far from the flop many feared earlier in the year when President Trump began to launch tariffs on almost all imports.
In part, that's because tariffs rolled out in fits and starts with delays, giving retailers time to stock up without setting skyrocketing prices.
Also worth noting that much of the spending is being propped up by wealthier shoppers.
Adobe Analytics, which tracks online transactions, says steepest online sales on electronics, clothes, and computers are expected on Cyber Monday, while Black Friday may have the better deals on televisions, toys, and appliances.
The National Retail Federation forecasts that sales this holiday season will top $1 trillion for the first time.