Alina Selyuk
👤 SpeakerAppearances Over Time
Podcast Appearances
The key here is who is doing the shopping.
Most of the spending has been propped up by wealthier people while others are trying to tighten their budgets.
So you see these two things happening at the same time.
You see discount stores like TJ Maxx and Dollar General doing really well, but so is Coach on the higher end and Ralph Lauren, which is luxury.
The National Retail Federation forecasts that sales will top $1 trillion for the first time spent on gifts, food and decorations.
That would be growth of about 4% compared to last year, which is similar to what we saw last holiday season.
Other forecasts are less exuberant.
Deloitte, for example, predicts growth of about 3%.
Still, this promises a shopping season that's far from the flop many feared earlier in the year when President Trump began to launch tariffs on almost all imports.
In part, that's because tariffs rolled out in fits and starts with delays, giving retailers time to stock up without setting skyrocketing prices.
Also worth noting that much of the spending is being propped up by wealthier shoppers.
Adobe Analytics, which tracks online transactions, says steepest online sales on electronics, clothes, and computers are expected on Cyber Monday, while Black Friday may have the better deals on televisions, toys, and appliances.
The National Retail Federation forecasts that sales this holiday season will top $1 trillion for the first time.
Much of the spending comes from wealthier shoppers, while others are trying to tighten budgets.
In fact, lower-cost stores like Walmart and T.J.
Maxx say they're seeing more higher-income visitors.
But people are also choosing to trade up, deciding that a better deal on something costly is to get the fancier version.
Both Home Depot and Best Buy say that when they do sell big-ticket items, a growing share of them are the most expensive option.