Alina Selyukh

If teenage Alina knew that you can get paid for knowing stuff about the malls, she'd be really impressed. I cover retail, so I have to shop for science.

If teenage Alina knew that you can get paid for knowing stuff about the malls, she'd be really impressed. I cover retail, so I have to shop for science.

If teenage Alina knew that you can get paid for knowing stuff about the malls, she'd be really impressed. I cover retail, so I have to shop for science.

Yes. And this is the peak holiday shopping season. There is one question that I always get around this time. You can probably guess what it is. I think I can. Are holiday discounts actually a good deal? That's exactly it. Bingo. And that is really subjective. Honestly, sales can be good. They really can. And it really depends on your budget. It depends on how badly you need whatever this item is.

Yes. And this is the peak holiday shopping season. There is one question that I always get around this time. You can probably guess what it is. I think I can. Are holiday discounts actually a good deal? That's exactly it. Bingo. And that is really subjective. Honestly, sales can be good. They really can. And it really depends on your budget. It depends on how badly you need whatever this item is.

Yes. And this is the peak holiday shopping season. There is one question that I always get around this time. You can probably guess what it is. I think I can. Are holiday discounts actually a good deal? That's exactly it. Bingo. And that is really subjective. Honestly, sales can be good. They really can. And it really depends on your budget. It depends on how badly you need whatever this item is.

Or do you even need this item, right? And none of this is science, to be clear. But there is a field of study called consumer neuroscience. And it has a slightly more controversial sibling or maybe cousin called neuromarketing. Oh, OK. And they both study what happens in your brain when you're making purchasing decisions or just generally wearing the shoes of a consumer.

Or do you even need this item, right? And none of this is science, to be clear. But there is a field of study called consumer neuroscience. And it has a slightly more controversial sibling or maybe cousin called neuromarketing. Oh, OK. And they both study what happens in your brain when you're making purchasing decisions or just generally wearing the shoes of a consumer.

Or do you even need this item, right? And none of this is science, to be clear. But there is a field of study called consumer neuroscience. And it has a slightly more controversial sibling or maybe cousin called neuromarketing. Oh, OK. And they both study what happens in your brain when you're making purchasing decisions or just generally wearing the shoes of a consumer.

It's more commercial. It's the field that advertisers have embraced. So companies use neuromarketing to get people to fall in love with their brand or to buy their stuff. So some researchers have split off into consumer neuroscience, presenting it as a less corporate field, if that makes sense. But they're definitely linked.

It's more commercial. It's the field that advertisers have embraced. So companies use neuromarketing to get people to fall in love with their brand or to buy their stuff. So some researchers have split off into consumer neuroscience, presenting it as a less corporate field, if that makes sense. But they're definitely linked.

It's more commercial. It's the field that advertisers have embraced. So companies use neuromarketing to get people to fall in love with their brand or to buy their stuff. So some researchers have split off into consumer neuroscience, presenting it as a less corporate field, if that makes sense. But they're definitely linked.

It's not really that complicated as far as science goes, but it's all about the sense of urgency, scarcity, with a sprinkling of imaginative anticipation and FOMO, really.

It's not really that complicated as far as science goes, but it's all about the sense of urgency, scarcity, with a sprinkling of imaginative anticipation and FOMO, really.

It's not really that complicated as far as science goes, but it's all about the sense of urgency, scarcity, with a sprinkling of imaginative anticipation and FOMO, really.

I'm here to tell you about how you process a sale, how stores push your buttons, and how to outsmart them.

I'm here to tell you about how you process a sale, how stores push your buttons, and how to outsmart them.

I'm here to tell you about how you process a sale, how stores push your buttons, and how to outsmart them.

How do you feel about shopping?

How do you feel about shopping?