Alina Selyukh

Exactly. Even though it's getting people to buy, the most expensive option there is on the shelf. Well, I've been that sucker. Everyone has. I've fallen for it. Another classic trick is the suggested price. And that's like when I went shopping recently for a coat and its price was like $80, but the tag on it said the suggested or original price was $150.

Exactly. Even though it's getting people to buy, the most expensive option there is on the shelf. Well, I've been that sucker. Everyone has. I've fallen for it. Another classic trick is the suggested price. And that's like when I went shopping recently for a coat and its price was like $80, but the tag on it said the suggested or original price was $150.

Exactly. Even though it's getting people to buy, the most expensive option there is on the shelf. Well, I've been that sucker. Everyone has. I've fallen for it. Another classic trick is the suggested price. And that's like when I went shopping recently for a coat and its price was like $80, but the tag on it said the suggested or original price was $150.

I have no idea if the coat really ever was $150, but I felt like, what a nice coat for such a steal.

I have no idea if the coat really ever was $150, but I felt like, what a nice coat for such a steal.

I have no idea if the coat really ever was $150, but I felt like, what a nice coat for such a steal.

Yes. And Jorge Barraza says that we put a lot of meaning into that original higher price that we might see on a tag. We actually not only perceive expensive things as higher quality... He says we actually experience them as higher quality.

Yes. And Jorge Barraza says that we put a lot of meaning into that original higher price that we might see on a tag. We actually not only perceive expensive things as higher quality... He says we actually experience them as higher quality.

Yes. And Jorge Barraza says that we put a lot of meaning into that original higher price that we might see on a tag. We actually not only perceive expensive things as higher quality... He says we actually experience them as higher quality.

And I kept asking the experts like what their trick was to approach discounts rationally. OK. And they were like, who says we do that? We all fall for sales just the same. Oh, my gosh, no. So they didn't offer, like, any tips. I didn't say that. They did have tips. They just said that no one is capable of completely rationally approaching it.

And I kept asking the experts like what their trick was to approach discounts rationally. OK. And they were like, who says we do that? We all fall for sales just the same. Oh, my gosh, no. So they didn't offer, like, any tips. I didn't say that. They did have tips. They just said that no one is capable of completely rationally approaching it.

And I kept asking the experts like what their trick was to approach discounts rationally. OK. And they were like, who says we do that? We all fall for sales just the same. Oh, my gosh, no. So they didn't offer, like, any tips. I didn't say that. They did have tips. They just said that no one is capable of completely rationally approaching it.

But so, okay, one strategy they offered is maybe obvious, hard to do, but it's to make a shopping list in advance and then stick to it. Just don't get distracted by the sales. Okay, the thing that I didn't do at all. That's the first one. So then another one is to research stuff so you know if the sale really is a good price. You can do it in advance or you can do it on the spot from your phone.

But so, okay, one strategy they offered is maybe obvious, hard to do, but it's to make a shopping list in advance and then stick to it. Just don't get distracted by the sales. Okay, the thing that I didn't do at all. That's the first one. So then another one is to research stuff so you know if the sale really is a good price. You can do it in advance or you can do it on the spot from your phone.

But so, okay, one strategy they offered is maybe obvious, hard to do, but it's to make a shopping list in advance and then stick to it. Just don't get distracted by the sales. Okay, the thing that I didn't do at all. That's the first one. So then another one is to research stuff so you know if the sale really is a good price. You can do it in advance or you can do it on the spot from your phone.

But the main piece of advice is also the hardest one to do, I feel like, which is give yourself time to cool off from that instant reaction to a sale. So like give your internal accountant like a moment to process. Because remember, we feel first and think later. It happens fast. Nonetheless, if you can avoid the rush, do it.

But the main piece of advice is also the hardest one to do, I feel like, which is give yourself time to cool off from that instant reaction to a sale. So like give your internal accountant like a moment to process. Because remember, we feel first and think later. It happens fast. Nonetheless, if you can avoid the rush, do it.

But the main piece of advice is also the hardest one to do, I feel like, which is give yourself time to cool off from that instant reaction to a sale. So like give your internal accountant like a moment to process. Because remember, we feel first and think later. It happens fast. Nonetheless, if you can avoid the rush, do it.

Yeah, we didn't do this third tip. Actually, we didn't do any of these tips. Yeah. But slowing down was really hard to do because there was just so much stuff there.

Yeah, we didn't do this third tip. Actually, we didn't do any of these tips. Yeah. But slowing down was really hard to do because there was just so much stuff there.