Alison Sider

I think probably Spirit Airlines is the one that people generally have the strongest opinions about.

I think probably Spirit Airlines is the one that people generally have the strongest opinions about.

I think probably Spirit Airlines is the one that people generally have the strongest opinions about.

People who love spirit and maybe love is a strong word, but people who tolerate spirit, you know, it's just the fares are cheap and that is really meaningful. I mean, that allows people to travel, take trips that they ordinarily wouldn't be able to, you know, spoken to people who are in a long distance relationship.

People who love spirit and maybe love is a strong word, but people who tolerate spirit, you know, it's just the fares are cheap and that is really meaningful. I mean, that allows people to travel, take trips that they ordinarily wouldn't be able to, you know, spoken to people who are in a long distance relationship.

People who love spirit and maybe love is a strong word, but people who tolerate spirit, you know, it's just the fares are cheap and that is really meaningful. I mean, that allows people to travel, take trips that they ordinarily wouldn't be able to, you know, spoken to people who are in a long distance relationship.

And, you know, if you're visiting someone once a month, it makes a huge difference to pay a hundred dollars or less for a round trip ticket. And you're willing to put up with a lot to make that happen.

And, you know, if you're visiting someone once a month, it makes a huge difference to pay a hundred dollars or less for a round trip ticket. And you're willing to put up with a lot to make that happen.

And, you know, if you're visiting someone once a month, it makes a huge difference to pay a hundred dollars or less for a round trip ticket. And you're willing to put up with a lot to make that happen.

And what do the haters say? It just isn't the most luxurious or the most comfortable airline.

And what do the haters say? It just isn't the most luxurious or the most comfortable airline.

And what do the haters say? It just isn't the most luxurious or the most comfortable airline.

Spirit brought to the airline industry the idea that everything is a la carte and customers pick the options they want and pay extra for them. That was kind of an innovation. That's not how airline tickets were sold 20 plus years ago. And now it's increasingly how all airline tickets are sold even at the upper end of the market.

Spirit brought to the airline industry the idea that everything is a la carte and customers pick the options they want and pay extra for them. That was kind of an innovation. That's not how airline tickets were sold 20 plus years ago. And now it's increasingly how all airline tickets are sold even at the upper end of the market.

Spirit brought to the airline industry the idea that everything is a la carte and customers pick the options they want and pay extra for them. That was kind of an innovation. That's not how airline tickets were sold 20 plus years ago. And now it's increasingly how all airline tickets are sold even at the upper end of the market.

Yeah. I mean, I think in some ways Spirit was a victim of its own success or, like, the success of its business model.

Yeah. I mean, I think in some ways Spirit was a victim of its own success or, like, the success of its business model.

Yeah. I mean, I think in some ways Spirit was a victim of its own success or, like, the success of its business model.

I mean, the U.S. airline industry, it's really dominated by four huge airlines. United, American, Delta, and Southwest Airlines. They came to their current form after a bunch of bankruptcies and mergers, and they dominate about 80% of the domestic travel market. And it's really hard for smaller airlines to kind of get the scale that they need to really be relevant.

I mean, the U.S. airline industry, it's really dominated by four huge airlines. United, American, Delta, and Southwest Airlines. They came to their current form after a bunch of bankruptcies and mergers, and they dominate about 80% of the domestic travel market. And it's really hard for smaller airlines to kind of get the scale that they need to really be relevant.