Alison Sider

There's so much more competition. And it is not winning. Bigger airlines have gotten so much more effective going up against it. And it hasn't really had as much of a compelling offering as it once did.

There's so much more competition. And it is not winning. Bigger airlines have gotten so much more effective going up against it. And it hasn't really had as much of a compelling offering as it once did.

There's so much more competition. And it is not winning. Bigger airlines have gotten so much more effective going up against it. And it hasn't really had as much of a compelling offering as it once did.

I mean, they're called ultra low cost carriers. And the whole point is that they have the lowest costs and that allows them to charge the lowest fares. But now, you know, there are labor shortages coming out of the pandemic. All the airlines have to raise wages for everyone. So, you know, they don't really have as much of an advantage anymore on costs.

I mean, they're called ultra low cost carriers. And the whole point is that they have the lowest costs and that allows them to charge the lowest fares. But now, you know, there are labor shortages coming out of the pandemic. All the airlines have to raise wages for everyone. So, you know, they don't really have as much of an advantage anymore on costs.

I mean, they're called ultra low cost carriers. And the whole point is that they have the lowest costs and that allows them to charge the lowest fares. But now, you know, there are labor shortages coming out of the pandemic. All the airlines have to raise wages for everyone. So, you know, they don't really have as much of an advantage anymore on costs.

Spirit being in Chapter 11 does not mean that's it for the company at all. In fact, most major airlines have gone through bankruptcy at some point in their history. It's been a while. The last really big one was American Airlines in 2011. But it's kind of a rite of passage for an airline, to be honest. A lot of them come out of it.

Spirit being in Chapter 11 does not mean that's it for the company at all. In fact, most major airlines have gone through bankruptcy at some point in their history. It's been a while. The last really big one was American Airlines in 2011. But it's kind of a rite of passage for an airline, to be honest. A lot of them come out of it.

Spirit being in Chapter 11 does not mean that's it for the company at all. In fact, most major airlines have gone through bankruptcy at some point in their history. It's been a while. The last really big one was American Airlines in 2011. But it's kind of a rite of passage for an airline, to be honest. A lot of them come out of it.

Often there's like a merger that results, but they do come out of it most of the time. They keep flying. So Spirit is telling all its customers, like, you can still book us for the holidays. Your flight's going to be okay. There is a good chance that Spirit is not going away.

Often there's like a merger that results, but they do come out of it most of the time. They keep flying. So Spirit is telling all its customers, like, you can still book us for the holidays. Your flight's going to be okay. There is a good chance that Spirit is not going away.

Often there's like a merger that results, but they do come out of it most of the time. They keep flying. So Spirit is telling all its customers, like, you can still book us for the holidays. Your flight's going to be okay. There is a good chance that Spirit is not going away.

What could a revamp Spirit look like? So Spirit is saying, you know, part of its revamp is going to be sort of an altered business model. Like it wants to appeal to more flyers. And that means going after some of the more upscale flyers that have been choosing bigger airlines because there are more premium options. So they rolled out a couple of months ago.

What could a revamp Spirit look like? So Spirit is saying, you know, part of its revamp is going to be sort of an altered business model. Like it wants to appeal to more flyers. And that means going after some of the more upscale flyers that have been choosing bigger airlines because there are more premium options. So they rolled out a couple of months ago.

What could a revamp Spirit look like? So Spirit is saying, you know, part of its revamp is going to be sort of an altered business model. Like it wants to appeal to more flyers. And that means going after some of the more upscale flyers that have been choosing bigger airlines because there are more premium options. So they rolled out a couple of months ago.

a bunch of new kind of bundles called like Go Big, Go Comfy, Go Savvy, I think is one of them. And they're just like new upselling seating options. Like they've always had the big front seat, which is actually kind of a great deal. Now the big front seats, if you book it, it's going to come with drinks and snacks and like priority boarding and familiar things. Yeah.

a bunch of new kind of bundles called like Go Big, Go Comfy, Go Savvy, I think is one of them. And they're just like new upselling seating options. Like they've always had the big front seat, which is actually kind of a great deal. Now the big front seats, if you book it, it's going to come with drinks and snacks and like priority boarding and familiar things. Yeah.

a bunch of new kind of bundles called like Go Big, Go Comfy, Go Savvy, I think is one of them. And they're just like new upselling seating options. Like they've always had the big front seat, which is actually kind of a great deal. Now the big front seats, if you book it, it's going to come with drinks and snacks and like priority boarding and familiar things. Yeah.

You know, it's interesting kind of as the bigger airlines are embracing this kind of a la carte menu, Spirit is going after more of a bundled ticket that now includes a bunch of extras and amenities, you know, to kind of buy up. Yeah, it's funny.

You know, it's interesting kind of as the bigger airlines are embracing this kind of a la carte menu, Spirit is going after more of a bundled ticket that now includes a bunch of extras and amenities, you know, to kind of buy up. Yeah, it's funny.