Allison Maslan

And then when you're clear on who those people are, now we want to start putting the message out there. Now, one of the biggest mistakes that business owners make is they just place an ad and they put the skills that they are desiring and what's required of the role. And now they have just put themselves out there with thousands of other job postings that are asking for the same thing.

And then when you're clear on who those people are, now we want to start putting the message out there. Now, one of the biggest mistakes that business owners make is they just place an ad and they put the skills that they are desiring and what's required of the role. And now they have just put themselves out there with thousands of other job postings that are asking for the same thing.

And so you've got to stand out just like you do in your marketing. And so when you think about your employees, these are human beings that are looking for a home. They're going to be spending more time in your business than probably time at home. And so they want a place that they feel appreciated.

And so you've got to stand out just like you do in your marketing. And so when you think about your employees, these are human beings that are looking for a home. They're going to be spending more time in your business than probably time at home. And so they want a place that they feel appreciated.

And so you've got to stand out just like you do in your marketing. And so when you think about your employees, these are human beings that are looking for a home. They're going to be spending more time in your business than probably time at home. And so they want a place that they feel appreciated.

They want to find a place that has a mission and a vision that they feel they can be part of and that they can contribute to and truly make a difference. So when you're posting those ads or putting it out on social media or emailing it to your list or asking for referrals, You want to lead with culture and vision and mission before you even list what you're asking for in the role.

They want to find a place that has a mission and a vision that they feel they can be part of and that they can contribute to and truly make a difference. So when you're posting those ads or putting it out on social media or emailing it to your list or asking for referrals, You want to lead with culture and vision and mission before you even list what you're asking for in the role.

They want to find a place that has a mission and a vision that they feel they can be part of and that they can contribute to and truly make a difference. So when you're posting those ads or putting it out on social media or emailing it to your list or asking for referrals, You want to lead with culture and vision and mission before you even list what you're asking for in the role.

Because then you will start to attract those people that are also in alignment with that. Because if you have a team of highly skilled people, but they're not in line with the vision, you're going to have a team in chaos, right? And that will often sabotage a company. So it's not just putting people in a position. It's really having the right strategy to find those people.

Because then you will start to attract those people that are also in alignment with that. Because if you have a team of highly skilled people, but they're not in line with the vision, you're going to have a team in chaos, right? And that will often sabotage a company. So it's not just putting people in a position. It's really having the right strategy to find those people.

Because then you will start to attract those people that are also in alignment with that. Because if you have a team of highly skilled people, but they're not in line with the vision, you're going to have a team in chaos, right? And that will often sabotage a company. So it's not just putting people in a position. It's really having the right strategy to find those people.

And what happens is that if you get someone that is the right fit for the company, that's going to be passionate and all in, not only do they completely pay for themselves, but But they fuel the growth of the company to a whole other level. They're actually driving revenue for the business. And so by not bringing them on, you're actually losing money.

And what happens is that if you get someone that is the right fit for the company, that's going to be passionate and all in, not only do they completely pay for themselves, but But they fuel the growth of the company to a whole other level. They're actually driving revenue for the business. And so by not bringing them on, you're actually losing money.

And what happens is that if you get someone that is the right fit for the company, that's going to be passionate and all in, not only do they completely pay for themselves, but But they fuel the growth of the company to a whole other level. They're actually driving revenue for the business. And so by not bringing them on, you're actually losing money.

Well, branding and marketing for every business is super important. And we work with, you know, hundreds and hundreds of CEOs. They'll come to us and they may have built a decent business based on referral, but it only is going to get them to here. So you can imagine if you have a decent business, you've come to here.

Well, branding and marketing for every business is super important. And we work with, you know, hundreds and hundreds of CEOs. They'll come to us and they may have built a decent business based on referral, but it only is going to get them to here. So you can imagine if you have a decent business, you've come to here.

Well, branding and marketing for every business is super important. And we work with, you know, hundreds and hundreds of CEOs. They'll come to us and they may have built a decent business based on referral, but it only is going to get them to here. So you can imagine if you have a decent business, you've come to here.

If you were to put that fuel of marketing behind it, your visibility is going to grow massively. And I was, blessed that in my first business was a marketing and PR firm right there in San Diego all those years ago. And so I learned the premise of marketing was really about sharing your mission with the world. And it's also about making sure that your customers understand that you get them.

If you were to put that fuel of marketing behind it, your visibility is going to grow massively. And I was, blessed that in my first business was a marketing and PR firm right there in San Diego all those years ago. And so I learned the premise of marketing was really about sharing your mission with the world. And it's also about making sure that your customers understand that you get them.

If you were to put that fuel of marketing behind it, your visibility is going to grow massively. And I was, blessed that in my first business was a marketing and PR firm right there in San Diego all those years ago. And so I learned the premise of marketing was really about sharing your mission with the world. And it's also about making sure that your customers understand that you get them.