Alon Cohen

I did a little taekwondo in my past.

I am not, in the way that you put that, not a mixed martial arts type.

But I think if you come through the building...

In Vegas, if you come through the building when we do a show, you're going to see a lot of the mixed martial arts type.

It even surprised me.

I came out of the tech world, the young tech world in the 2000s, and everybody was talking about, you know, we have to have a mix of viewpoints and a mix of, you know, people from all walks of life and all of these other things that evolved into something else.

But yeah, that didn't happen to me until I went to work for UFC, which is like a weird way to get there.

So when I left school, I went to a startup that today we would call a big data company.

And it was there at a moment where everybody was doing relational databases and relational databases from MicroStrategy and from Cognos and from whoever.

So we did that.

2001 hits after I graduated.

9-11 and the dot-com bust and all that kind of stuff.

And we all looked at each other and we said, no one of these institutions that needs this kind of information is going to take a risk on a small company right now.

They're going to retrench.

And I went to law school.

I did.

People said, you feel like somebody who would benefit from this.

And I wanted to want it.

And the first attorney I worked for out of law school, he looked at me and goes, you need to go be in business.

Like, you're not an attorney.