Alon Cohen

And so we didn't have any numbers on where people are.

That's an immediate use of AI that is additive to what I am doing.

And all of this is always in the service of storyline, right?

What is not being captured in the fight?

And what...

Should the commentators be talking about and how can I support what they're talking about?

How can I give them something that makes them think, oh, actually, the thing I want to be talking about here is this, right?

That's ultimately the goal.

The goal here is, I mean, let's go back to the first thing you said.

You said, I don't look like the kind of person who might be an MMA fan.

There is a point at which if I throw up a number on the screen and it's like this person is 27.24 and people are like, nerd, like what are you doing?

And there is a space for that in other sports.

But sometimes we're doing it just to seem technical.

I think if you're doing the tech right, you should forget about the tech.

You should forget about the fact that there's AI behind it.

You should forget about all of this.

The thing that hits the screen is so-and-so has never lost a fight before.

if they have landed four takedowns.

We're on number three.

Now we know what we're watching.