Alon Cohen

It is currently three minutes into the round of round three, let's say.

And the commentators are talking, we're watching the action, everything's happening.

You get this sense in your head.

I need to get in the next two minutes.

The last 30 seconds are already, we're going out to commercial.

Like we're not interrupting that.

The fight could end at any moment.

So there's time pressure.

I've got to hit a promo at some point in the middle of this thing.

So you see how like my time is getting shorter and shorter to be able to deliver this.

I've got to have my producer be able to communicate it to the producer, who's got to communicate it to commentators, who's got to be able to get it out of a system into a graphic and then sold in to be able to put on screen.

All of that has to happen in, call it between 30, I said to you like, I have three minutes, I have two minutes left in my round, probably only have about 40 seconds window.

And I'm going to lose it starting the moment I think of it until the moment it hits screen.

So I've got to have about a 15 second turnaround.

And so it's not, you don't have to ask a very complex question for you to exceed the 15 second turnaround unless it's at your fingertips.

And that's what Insights Engine is for.

It's to kind of come in and be like, I know you have some cool ideas, but we're never going to be able to get them into fight time unless something is pushing, not pulling.

Yes, we do.

So first of all, being a commentator is a very sophisticated undertaking, almost anything you see.

And it's one of those things that you watch happen and you say, well, that doesn't look that difficult.