Alon Cohen

I don't know.

Do you watch a 15-minute cut down of every race?

And how do I service that person?

And how do I engage with that person?

If you do have this very, you said earlier that people only watch a half a show, for example.

If you have a fragmented set of attention, I can either fight it and rage against the dying of the light, or I could lean into it and try to service that person and make them a real fan and bring them into the rest of our ecosystem.

And I think that that is going to continue to happen.

I think we're going to continue to make an argument for live events and the pull of that.

One only needs to go.

As I'm sure you've seen, when you're in the room,

There's nowhere you'd rather be.

And it is so interesting, even though it is so much less good than the angles you see on television.

You can't help but look away.

We're bought in on that thesis.

But the moment you step out of that room, how do I give you the greatest experience possible?

Come watch one with us.

Come watch one with me.

Yeah.

I bet you walk away and you're like, I'm not sure I'm watching every week, but holy moly, is this amazing.