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Alyssa Grenfell

👤 Person
300 total appearances

Appearances Over Time

Podcast Appearances

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

So different niches, different types of content on the internet make different amounts of money. You can see here off to the side that depending on the type of content you make, you're gonna make different amounts of money. For example, anything to do with money and finance makes a lot more money than a video about cooking.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

So different niches, different types of content on the internet make different amounts of money. You can see here off to the side that depending on the type of content you make, you're gonna make different amounts of money. For example, anything to do with money and finance makes a lot more money than a video about cooking.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

So different niches, different types of content on the internet make different amounts of money. You can see here off to the side that depending on the type of content you make, you're gonna make different amounts of money. For example, anything to do with money and finance makes a lot more money than a video about cooking.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

The reason for this is that the money that you make off your content is driven by how much advertisers are willing to pay for it. Banks, for example, have a lot of money, and so they can drive a ton of money into advertising. So if you made Content a video about the best bank accounts to open, you could get paid approximately $12.25 for each 1,000 views on that video.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

The reason for this is that the money that you make off your content is driven by how much advertisers are willing to pay for it. Banks, for example, have a lot of money, and so they can drive a ton of money into advertising. So if you made Content a video about the best bank accounts to open, you could get paid approximately $12.25 for each 1,000 views on that video.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

The reason for this is that the money that you make off your content is driven by how much advertisers are willing to pay for it. Banks, for example, have a lot of money, and so they can drive a ton of money into advertising. So if you made Content a video about the best bank accounts to open, you could get paid approximately $12.25 for each 1,000 views on that video.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

When Google or another ad platform goes to put ads on top of that content, they will recognize it as a piece of content that advertisers are willing to pay a lot of money for. So the length of the video could be the same, the person in the video could be the same, but depending on the content, you're getting paid a wildly different amount of money for the type of content you're posting.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

When Google or another ad platform goes to put ads on top of that content, they will recognize it as a piece of content that advertisers are willing to pay a lot of money for. So the length of the video could be the same, the person in the video could be the same, but depending on the content, you're getting paid a wildly different amount of money for the type of content you're posting.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

When Google or another ad platform goes to put ads on top of that content, they will recognize it as a piece of content that advertisers are willing to pay a lot of money for. So the length of the video could be the same, the person in the video could be the same, but depending on the content, you're getting paid a wildly different amount of money for the type of content you're posting.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

A major way that Google and other advertisers figures out where to put ads is through something called keywords. So these keywords will be something like credit card or open bank account that signal to the algorithm, to the ad algorithm, that you've made content that aligns with what advertisers are looking for.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

A major way that Google and other advertisers figures out where to put ads is through something called keywords. So these keywords will be something like credit card or open bank account that signal to the algorithm, to the ad algorithm, that you've made content that aligns with what advertisers are looking for.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

A major way that Google and other advertisers figures out where to put ads is through something called keywords. So these keywords will be something like credit card or open bank account that signal to the algorithm, to the ad algorithm, that you've made content that aligns with what advertisers are looking for.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

You can see here that the keyword new bank costs $25.30. That's how much advertisers are willing to pay for this keyword. So compare that to Catholic, that's a huge difference.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

You can see here that the keyword new bank costs $25.30. That's how much advertisers are willing to pay for this keyword. So compare that to Catholic, that's a huge difference.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

You can see here that the keyword new bank costs $25.30. That's how much advertisers are willing to pay for this keyword. So compare that to Catholic, that's a huge difference.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

So if I'm making my content about finance, I'm going to see a lot more ad revenue coming my way because there are lots of advertisers who are willing to pay Google to try to capture your eye to open a new bank account with them. The church definitely does advertising online, and if I go to YouTube and type in Mormon missionary, I can see that there's an ad at the top.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

So if I'm making my content about finance, I'm going to see a lot more ad revenue coming my way because there are lots of advertisers who are willing to pay Google to try to capture your eye to open a new bank account with them. The church definitely does advertising online, and if I go to YouTube and type in Mormon missionary, I can see that there's an ad at the top.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

So if I'm making my content about finance, I'm going to see a lot more ad revenue coming my way because there are lots of advertisers who are willing to pay Google to try to capture your eye to open a new bank account with them. The church definitely does advertising online, and if I go to YouTube and type in Mormon missionary, I can see that there's an ad at the top.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

This is an ad that the church paid to put there. So Mormon missionary, there's an ad in my YouTube trying to get me to meet with Mormon missionaries. So we already looked at the term Catholic. The cost per click, the ad revenue behind Catholic is $3.58. If you look at the term Baptist, the cost per click is $1.26. I tried looking up a religion that's a little closer to Mormonism.

Behind the Bastards
Behind the Bastards Presents: Sixteenth Minute (of Fame)

This is an ad that the church paid to put there. So Mormon missionary, there's an ad in my YouTube trying to get me to meet with Mormon missionaries. So we already looked at the term Catholic. The cost per click, the ad revenue behind Catholic is $3.58. If you look at the term Baptist, the cost per click is $1.26. I tried looking up a religion that's a little closer to Mormonism.

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