Amanda Mull

Plastic storage containers have never been more popular. They have never been more ubiquitous. They have never been more culturally salient.

There are clear acrylic containers in virtually every size and shape and scale. They are incredibly widespread, incredibly visible in culture, incredibly visible online.

There are clear acrylic containers in virtually every size and shape and scale. They are incredibly widespread, incredibly visible in culture, incredibly visible online.

There are clear acrylic containers in virtually every size and shape and scale. They are incredibly widespread, incredibly visible in culture, incredibly visible online.

We're all still living in the world that Tupperware built, and we probably will be for quite some time.

We're all still living in the world that Tupperware built, and we probably will be for quite some time.

We're all still living in the world that Tupperware built, and we probably will be for quite some time.

Whether or not today's influencers realize it, they are taking part in a long tradition of women using their charisma to ignite the imaginations of women around them.

Whether or not today's influencers realize it, they are taking part in a long tradition of women using their charisma to ignite the imaginations of women around them.

Whether or not today's influencers realize it, they are taking part in a long tradition of women using their charisma to ignite the imaginations of women around them.

That is just such a meaningfully different sales pitch than going to a store and buying something off a shelf.

That is just such a meaningfully different sales pitch than going to a store and buying something off a shelf.

That is just such a meaningfully different sales pitch than going to a store and buying something off a shelf.

People didn't really know what to do with it. They have to be told. Somebody has to identify the problem in their lives for them and then explain how a product fixes that problem. And that was the case with Tupperware.

People didn't really know what to do with it. They have to be told. Somebody has to identify the problem in their lives for them and then explain how a product fixes that problem. And that was the case with Tupperware.

People didn't really know what to do with it. They have to be told. Somebody has to identify the problem in their lives for them and then explain how a product fixes that problem. And that was the case with Tupperware.

I don't know if it's necessary, but this was like a thing that women were taught to do when they got their first Tupperware. It was like after a meal, you burp your baby. After a meal, you burp your Tupperware. It is a small act of care toward your leftovers.

I don't know if it's necessary, but this was like a thing that women were taught to do when they got their first Tupperware. It was like after a meal, you burp your baby. After a meal, you burp your Tupperware. It is a small act of care toward your leftovers.

I don't know if it's necessary, but this was like a thing that women were taught to do when they got their first Tupperware. It was like after a meal, you burp your baby. After a meal, you burp your Tupperware. It is a small act of care toward your leftovers.

Women would come over and have hors d'oeuvres and maybe cocktails and chat and gossip.