Amanda Mull

Seeing people's neuroses and emotional lives play out and the way that they choose to spend time and money is fascinating to me.

Seeing people's neuroses and emotional lives play out and the way that they choose to spend time and money is fascinating to me.

Seeing people's neuroses and emotional lives play out and the way that they choose to spend time and money is fascinating to me.

Restocking videos are usually a few minutes long. They are generally sort of a close-up on a woman's hands taking a set of containers, usually out of a refrigerator, out of a pantry, out of a laundry room. And then those hands start filling the containers with stuff. Food or cleaning products stuffed and stacked and plunked and crunched. And peeled and chopped and decanted.

Restocking videos are usually a few minutes long. They are generally sort of a close-up on a woman's hands taking a set of containers, usually out of a refrigerator, out of a pantry, out of a laundry room. And then those hands start filling the containers with stuff. Food or cleaning products stuffed and stacked and plunked and crunched. And peeled and chopped and decanted.

Restocking videos are usually a few minutes long. They are generally sort of a close-up on a woman's hands taking a set of containers, usually out of a refrigerator, out of a pantry, out of a laundry room. And then those hands start filling the containers with stuff. Food or cleaning products stuffed and stacked and plunked and crunched. And peeled and chopped and decanted.

Just thing after thing after thing being put inside of all of these crystal clear containers.

Just thing after thing after thing being put inside of all of these crystal clear containers.

Just thing after thing after thing being put inside of all of these crystal clear containers.

A lot of people find the sound of things getting sort of crunched and plunked and put into these containers very satisfying. And then those containers are put back in the pantry, in the laundry room, wherever.

A lot of people find the sound of things getting sort of crunched and plunked and put into these containers very satisfying. And then those containers are put back in the pantry, in the laundry room, wherever.

A lot of people find the sound of things getting sort of crunched and plunked and put into these containers very satisfying. And then those containers are put back in the pantry, in the laundry room, wherever.

Everything is abundant and you have all of your choices in front of you. And walking into your kitchen or your bathroom or your laundry room is like walking into a store of your very own.

Everything is abundant and you have all of your choices in front of you. And walking into your kitchen or your bathroom or your laundry room is like walking into a store of your very own.

Everything is abundant and you have all of your choices in front of you. And walking into your kitchen or your bathroom or your laundry room is like walking into a store of your very own.

How popular are they? Incredibly popular. There are people online who make an entire living out of making these videos. It's very, very easy to find ones that have millions or tens of millions of views. I think that to watch something that was like a little bit of a mess go to clean and pristine and organized and perfect is satisfying for a lot of people.

How popular are they? Incredibly popular. There are people online who make an entire living out of making these videos. It's very, very easy to find ones that have millions or tens of millions of views. I think that to watch something that was like a little bit of a mess go to clean and pristine and organized and perfect is satisfying for a lot of people.

How popular are they? Incredibly popular. There are people online who make an entire living out of making these videos. It's very, very easy to find ones that have millions or tens of millions of views. I think that to watch something that was like a little bit of a mess go to clean and pristine and organized and perfect is satisfying for a lot of people.

Plastic storage containers have never been more popular. They have never been more ubiquitous. They have never been more culturally salient.

Plastic storage containers have never been more popular. They have never been more ubiquitous. They have never been more culturally salient.