Amber

It's wonderful.

It's wonderful.

Yeah, so accountability of our staff members was probably the biggest driver. So previously, none of our employees knew what it meant to be successful. We didn't have those key metrics in place. That contributed a lot to the chaos of the day-to-day in the clinic. Um, we had some AR issues, um, also that we kind of figured out, um, and then marketing, we were doing no marketing.

Yeah, so accountability of our staff members was probably the biggest driver. So previously, none of our employees knew what it meant to be successful. We didn't have those key metrics in place. That contributed a lot to the chaos of the day-to-day in the clinic. Um, we had some AR issues, um, also that we kind of figured out, um, and then marketing, we were doing no marketing.

Yeah, so accountability of our staff members was probably the biggest driver. So previously, none of our employees knew what it meant to be successful. We didn't have those key metrics in place. That contributed a lot to the chaos of the day-to-day in the clinic. Um, we had some AR issues, um, also that we kind of figured out, um, and then marketing, we were doing no marketing.

And so we started implementing marketing strategies and.

And so we started implementing marketing strategies and.

And so we started implementing marketing strategies and.

Yeah.

Yeah.

Yeah.

Yeah. Yeah. We jumped in hard to the metrics immediately with, with Trent. I think knowing, knowing the numbers was one of the first things that we clarified. So that was, that was huge.

Yeah. Yeah. We jumped in hard to the metrics immediately with, with Trent. I think knowing, knowing the numbers was one of the first things that we clarified. So that was, that was huge.

Yeah. Yeah. We jumped in hard to the metrics immediately with, with Trent. I think knowing, knowing the numbers was one of the first things that we clarified. So that was, that was huge.

Yeah, those numbers were non-existent before I started. I mean, we had no idea. I mean, I think even revenue per visit is a brand new number that we just came up with not very long ago. Yeah.

Yeah, those numbers were non-existent before I started. I mean, we had no idea. I mean, I think even revenue per visit is a brand new number that we just came up with not very long ago. Yeah.

Yeah, those numbers were non-existent before I started. I mean, we had no idea. I mean, I think even revenue per visit is a brand new number that we just came up with not very long ago. Yeah.

Yeah. So like previously things were not necessarily in the right buckets. We had way more buckets and then there was no consistency as to like, this always goes in the marketing bucket. And we've even since dialed in deeper and have multiple different types of marketing buckets so that we can really see like, oh, I spend a dollar in this and this is my return. And that's all brand new.

Yeah. So like previously things were not necessarily in the right buckets. We had way more buckets and then there was no consistency as to like, this always goes in the marketing bucket. And we've even since dialed in deeper and have multiple different types of marketing buckets so that we can really see like, oh, I spend a dollar in this and this is my return. And that's all brand new.

Yeah. So like previously things were not necessarily in the right buckets. We had way more buckets and then there was no consistency as to like, this always goes in the marketing bucket. And we've even since dialed in deeper and have multiple different types of marketing buckets so that we can really see like, oh, I spend a dollar in this and this is my return. And that's all brand new.