Amelia Lester

think that that is because everyone is projecting their own values their own relationship with their in-laws their own life stage onto this is there something kind of very almost relatable about it yes and also it's because we are very rarely handed by the horse from the horse's mouth

Yeah, they are at a different level.

When we say it's brought him enormous advantage, and Mia talked about that in yesterday's subscriber episode earlier,

Yes, but isn't some of it his?

Like, as you say, he was commodified as a fetus.

He was earning that money.

He was earning that money, right?

So it's kind of like, look at everything your parents gave you.

Well, they didn't just give it to you.

Like, you were part of the brand from before you were born.

And I wonder if this is a reckoning for family brands that

I don't think anyone in this story is evil and I don't think that casting Victoria Beckham and David Beckham as narcissists is necessarily very helpful because 30 years ago they had no idea.

They had no idea that this is what celebrity would become or that that brand would be central to selling their products and therefore their Instagram feed would

which is pictures of their family and I love you, Cruz, and I love you, blah, and I love you, Harper, and all that kind of stuff.

People are invested in that and therefore they go and buy eyeliners.

Like I don't think that was necessarily the strategy during conception.

Yeah.

And that rings true, right?

Like we have seen the way that they all engage on, on social media and Marina Hyde has written a great analysis about all of this.

And I think that it's particularly prominent because it's in the context of the two documentaries being launched.