Amina AlTai

But it happened in this really dramatic fashion where my doctor called and was literally like, if you don't change your ways, you're days away from multiple organ failure.

You have to shift whatever you're doing.

So I knew this was like six years into my marketing career at the time.

I had to change my relationship to ambition and success.

And eventually, a few years after that, I went on to become a coach.

But I had this front row seat to other really ambitious people.

And most of my coaching practice are women and other historically excluded people.

And so I noticed that we all had this really tenuous relationship with ambition because we're told to take up space.

We're told to speak truth to power.

And then in the same breath, we're told not to.

So there's this push-pull double bind, right?

This...

Not good enough to taking up too much space.

And I saw all of us really rumbling with that.

And so I wanted to deeply study and explore ambition.

And I came up with this framework where I think ambition is neutral and natural.

It's just a desire for growth or a wish for more life.

And that's inherent in every living thing on the planet.

from our human babies to our plant babies.

But we make it right for some people and wrong for others.