Amir Salihefendić

Yeah, so we were actually very late to the market.

Yeah, Doist mobile apps, native mobile apps in 2013.

And you said you struggled.

I mean, we basically hired more people and we didn't really become more productive.

We actually became less productive because we didn't have the structure in place to actually make people productive.

Like, I think probably we ramped up to like about 40 or 50 people.

And that's where we actually struggled to kind of like, I think actually we got a lot less productive than when we were like 10 or 20.

Yeah.

I mean, just like shipping, like we didn't ship anything.

So yeah, like we struggle a lot to ship between probably like 2015 and maybe 16 and 17.

So it's only like in the last two years that we actually like reset this and began to ship and change stuff.

Also something noise, like there was a lot of like legacy crap because I basically did this at a side project, you know?

So a lot of the choices that I made initially weren't really the smartest ones.

Yeah, that's probably the right way.

And also just creating the structure and getting people productive.

Also, we experiment a lot and question.

So we also had like a...

like a love affair with like no hierarchy.

And that didn't like, don't try that.

Like it's not, yeah, it didn't work that well.