Amit Avner

Hi, Nathan.

I think the magic in Israel is actually the army.

If you think about it, the Israeli army is taking young people, putting them in a high-stress environment for a few years, making them solve big problems very quickly together, and then they finish the army and they're ready to go start a startup.

It's all about pressure and stress.

So you go to the army at the age of 18 for three years and some people stay on for a few more years.

So it's up to you.

Luckily, I can say that no, it didn't happen to me.

I was a soldier, though, during the second Lebanon war.

So that was an interesting experience to be a soldier during an actual war.

So what we do at Takei, we basically crowdsource the entire internet.

We look at social media, articles, comments, videos, everything we can to basically figure out what content is right now hot for any audience.

What do moms talk about?

What do millennials talk about?

What do 18-year-olds from Minnesota like sports talk about?

And we're able to basically take all this content and understand what's going on to provide our customers of understanding their audience.

So imagine your Coca-Cola or Pepsi or Unilever or Paramount Studios.

You want to be able to understand who your audience are, what they care for, so you can build better marketing plans and design better products.

You can always have a better movie if the actors will be someone that the audience would love.

And that's what we do.

We basically, it's a data company, so we sell them access to the data either through a subscription or based on consuming the data for advertising purposes.