Amit Kothari

It's heads down for that.

We have amazing hacks for that kind of thing.

I mean, obviously everyone does content marketing.

That's just the usual thing, right?

Thing is, it's not very focused.

So I think getting to people and partnering is one way.

There's other mechanisms that I wouldn't want to reveal in public, but there's so, if I was to talk to you in secret, you'd probably jump on your bed and think, holy shit, this is awesome.

Well, I think we have to differentiate between a growth hack, which is more a temporary, like, I'll get banned from LinkedIn type thing.

or something that's predictable, sustainable, long run.

We're taking a different approach.

We're actually thinking about, are we a hundred times better for this use case than anything else in the world?

So for example, client onboarding, when you win a new client, you have to welcome them and make a great first impression, right?

If you don't, it sucks.

So can we build a solution that literally is like not a Trello, not a Basecamp, like literally a billion times better than anything else.

Well, for the last three years, even in version one, the best, one of the use cases, the big ones was that.

So it's kind of been validated and proven.

For a niche, right?

So it's, we've got to pick that tiny, we've got to pick a spot at this size and just say, this is our spot.

And I think that's just, you know, reasonable strategy at this point.

And just say, we are the best in the world at this one thing and nothing else.