Amit

A lot of customers you're interacting with that aren't on the system, and then it kind of gets to a steady state.

And so the key thing for us is making sure

sure people add contacts, making sure people are adding their notes from their meetings.

Those are the most common interactions, those are the most common things that our sales reps are doing.

As soon as we start getting them into that mode of interacting with sudo and taking actions that sudo recommends, it becomes much stickier.

What we're getting traction today is with customers who already have really good understanding and appreciation of the data.

And those companies just want more of it, right?

They want more action.

what to do with this data yet.

And in order to do that, we have to build this dashboard that really helps them understand what they can do with the underlying data that Sudo is generating for them.

We showed him a video of how the enterprise software works today.

He said, I'll write you a check right now if you let me stop watching this video.

There's a CEO I'm studying right now.