Amy Clark

There is a bit of, I've got to say, like there's a few different types of keratin treatments or straightening treatments that people might have heard of.

But the point of keratin isn't to actually straighten your hair.

It's to improve the frizz and the way that

Yeah, it softens it.

So it's actually when you style it is when you'll notice a difference.

When you blow dry your hair after washing it, does it actually dry faster?

Does it dry smoother?

Is it just more manageable?

So all of those things I wanted.

So I actually tried this on the weekend.

And I'm going to tell you a bit about...

how it works because it is a process in the same way that anyone that's had a salon keratin treatment knows you've got to be in the salon for like two hours.

Maybe there's a whole process.

It's the same deal at home, but it is far easier.

And also it doesn't smell like a lot of keratin treatments that I've had done, you know, that real like lash lift, um,

smell that comes with these products.

This one doesn't have it.

It doesn't contain formaldehyde.

It's formulated with a soy and wheat-derived vegan keratin, whatever that is.

So how you use it, you've got to wash your hair with just whatever your usual...