Amy LaRocca

Very ancient practices.

That's right. And the hot and the cold and the, you know, the different baths and different cultures. It's very common, right? Like the Schwitz's in Eastern Europe and the Japanese... baths and the Korean baths. I mean, all of these things have been around for a very long time. And it's really often a question of packaging and marketing.

That's right. And the hot and the cold and the, you know, the different baths and different cultures. It's very common, right? Like the Schwitz's in Eastern Europe and the Japanese... baths and the Korean baths. I mean, all of these things have been around for a very long time. And it's really often a question of packaging and marketing.

That's right. And the hot and the cold and the, you know, the different baths and different cultures. It's very common, right? Like the Schwitz's in Eastern Europe and the Japanese... baths and the Korean baths. I mean, all of these things have been around for a very long time. And it's really often a question of packaging and marketing.

I mean, it's enormous. It's tremendous. You can... Talk about the dollars with Goop, although it can be hard to because it's a private company. But her name is really synonymous with wellness. The first question as I've been writing this book, I can't tell you how many people say to me,

I mean, it's enormous. It's tremendous. You can... Talk about the dollars with Goop, although it can be hard to because it's a private company. But her name is really synonymous with wellness. The first question as I've been writing this book, I can't tell you how many people say to me,

I mean, it's enormous. It's tremendous. You can... Talk about the dollars with Goop, although it can be hard to because it's a private company. But her name is really synonymous with wellness. The first question as I've been writing this book, I can't tell you how many people say to me,

If I say, oh, I'm writing this book about wellness, the next words out of their mouth are some version of Gwyneth Paltrow. Are you writing about Gwyneth Paltrow? And she, for better or for worse, is the face of the industry.

If I say, oh, I'm writing this book about wellness, the next words out of their mouth are some version of Gwyneth Paltrow. Are you writing about Gwyneth Paltrow? And she, for better or for worse, is the face of the industry.

If I say, oh, I'm writing this book about wellness, the next words out of their mouth are some version of Gwyneth Paltrow. Are you writing about Gwyneth Paltrow? And she, for better or for worse, is the face of the industry.

Goop has a history of promoting alternative healers using the popular platform to amplify their techniques. Goop answers with an innocent, just-asking-questions stance, but it presents a danger far more real than the shameless attention grabs.

Goop has a history of promoting alternative healers using the popular platform to amplify their techniques. Goop answers with an innocent, just-asking-questions stance, but it presents a danger far more real than the shameless attention grabs.

Goop has a history of promoting alternative healers using the popular platform to amplify their techniques. Goop answers with an innocent, just-asking-questions stance, but it presents a danger far more real than the shameless attention grabs.

Jennifer Gunter, a San Francisco gynecologist, has become famous for dissembling the myths Goop pushed via her blog, wielding the lasso of truth, and later on a substack called the Vagenda. It started with a response she published in 2015 to Paltrow's recommending vaginal steaming to balance female hormone levels.

Jennifer Gunter, a San Francisco gynecologist, has become famous for dissembling the myths Goop pushed via her blog, wielding the lasso of truth, and later on a substack called the Vagenda. It started with a response she published in 2015 to Paltrow's recommending vaginal steaming to balance female hormone levels.

Jennifer Gunter, a San Francisco gynecologist, has become famous for dissembling the myths Goop pushed via her blog, wielding the lasso of truth, and later on a substack called the Vagenda. It started with a response she published in 2015 to Paltrow's recommending vaginal steaming to balance female hormone levels.

It's one of the core beliefs of patriarchy, that women are dirty inside, Gunter wrote. And yet, Goop presents this as female empowerment? It's bad feminism. And it's bad science. She took Goop on for a number of disproven theories about underwire bras causing breast cancer, about the benefits of coffee enemas. Dear God, no, Gunter wrote in her book, The Vagina Bible. I just can't even.

It's one of the core beliefs of patriarchy, that women are dirty inside, Gunter wrote. And yet, Goop presents this as female empowerment? It's bad feminism. And it's bad science. She took Goop on for a number of disproven theories about underwire bras causing breast cancer, about the benefits of coffee enemas. Dear God, no, Gunter wrote in her book, The Vagina Bible. I just can't even.

It's one of the core beliefs of patriarchy, that women are dirty inside, Gunter wrote. And yet, Goop presents this as female empowerment? It's bad feminism. And it's bad science. She took Goop on for a number of disproven theories about underwire bras causing breast cancer, about the benefits of coffee enemas. Dear God, no, Gunter wrote in her book, The Vagina Bible. I just can't even.

Caulfield, for his part, argues that Paltrow is perhaps not the best messenger for ideas about beauty and health. The fact that individuals who have won the beauty gene lottery are setting universal beauty standards is a bit like using NBA power forwards to inspire people to endeavor to be tall.