Amy Nicholson

So the like button was created from what you've said so far. It was created for businesses to get likes, to promote business. But it's also become a personal thing, right? If people post something on Instagram or Facebook, they want people to like it. And they hate when people don't like it. So it's moved from business to personal.

So the like button was created from what you've said so far. It was created for businesses to get likes, to promote business. But it's also become a personal thing, right? If people post something on Instagram or Facebook, they want people to like it. And they hate when people don't like it. So it's moved from business to personal.

What does the like button do for the person who posted or who's looking for likes and then they get a bunch of likes or they don't get a bunch of likes? What does it do to them?

What does the like button do for the person who posted or who's looking for likes and then they get a bunch of likes or they don't get a bunch of likes? What does it do to them?

What does the like button do for the person who posted or who's looking for likes and then they get a bunch of likes or they don't get a bunch of likes? What does it do to them?

Well, I would imagine that most people who hit the like button, and there's zillions of them every day, that never think about what you've just been describing for the last half hour about how this all works and what it does and what it doesn't do. And it's just a like button. But boy, there's a lot to the story that people don't know.

Well, I would imagine that most people who hit the like button, and there's zillions of them every day, that never think about what you've just been describing for the last half hour about how this all works and what it does and what it doesn't do. And it's just a like button. But boy, there's a lot to the story that people don't know.

Well, I would imagine that most people who hit the like button, and there's zillions of them every day, that never think about what you've just been describing for the last half hour about how this all works and what it does and what it doesn't do. And it's just a like button. But boy, there's a lot to the story that people don't know.

Well, after listening to you, it's going to be hard to think about the like button in the same way or press it or just press it without thinking about some of the things you've said about it. I've been talking with Martin Reeves. He is chairman of the BCG Henderson Institute, which is a think tank for developing new ideas in business.

Well, after listening to you, it's going to be hard to think about the like button in the same way or press it or just press it without thinking about some of the things you've said about it. I've been talking with Martin Reeves. He is chairman of the BCG Henderson Institute, which is a think tank for developing new ideas in business.

Well, after listening to you, it's going to be hard to think about the like button in the same way or press it or just press it without thinking about some of the things you've said about it. I've been talking with Martin Reeves. He is chairman of the BCG Henderson Institute, which is a think tank for developing new ideas in business.

And he's co-author of the book, Like, The Button That Changed the World. And there's a link to his book at Amazon in the show notes. Thank you, Martin, for coming on and peeling the layers back on the like button.

And he's co-author of the book, Like, The Button That Changed the World. And there's a link to his book at Amazon in the show notes. Thank you, Martin, for coming on and peeling the layers back on the like button.

And he's co-author of the book, Like, The Button That Changed the World. And there's a link to his book at Amazon in the show notes. Thank you, Martin, for coming on and peeling the layers back on the like button.

All of us human beings have things about our bodies, our physiology, that we rarely talk about. And we rarely talk about them because, well, we just don't. Either it's not polite to, or we don't think about them. Things like sweat, or tears, or breathing. I mean, who talks about breathing?

All of us human beings have things about our bodies, our physiology, that we rarely talk about. And we rarely talk about them because, well, we just don't. Either it's not polite to, or we don't think about them. Things like sweat, or tears, or breathing. I mean, who talks about breathing?

All of us human beings have things about our bodies, our physiology, that we rarely talk about. And we rarely talk about them because, well, we just don't. Either it's not polite to, or we don't think about them. Things like sweat, or tears, or breathing. I mean, who talks about breathing?

Yet these bodily functions that we all have in common are not only fascinating, they're important to understand because they are all involved in keeping you alive and healthy.

Yet these bodily functions that we all have in common are not only fascinating, they're important to understand because they are all involved in keeping you alive and healthy.

Yet these bodily functions that we all have in common are not only fascinating, they're important to understand because they are all involved in keeping you alive and healthy.