Amy Nicholson

So the like button isn't a thing in the sense that there's a patent, there's a patent owner, there's a diagram of how it works. The like button is more of a concept, isn't it?

But there is something. There's something about the like button that touches a nerve or something. If it's pressed 7 billion times a day, there's something pretty magical about it. What is it that makes it so effective?

But there is something. There's something about the like button that touches a nerve or something. If it's pressed 7 billion times a day, there's something pretty magical about it. What is it that makes it so effective?

But there is something. There's something about the like button that touches a nerve or something. If it's pressed 7 billion times a day, there's something pretty magical about it. What is it that makes it so effective?

But nobody owns the like button, which is interesting because you would think...

But nobody owns the like button, which is interesting because you would think...

But nobody owns the like button, which is interesting because you would think...

What's interesting to me about the like button, which is the thumbs up sign, typically, that most of the time is not a thumbs down sign, right? You either like it or you stay silent. I think YouTube...

What's interesting to me about the like button, which is the thumbs up sign, typically, that most of the time is not a thumbs down sign, right? You either like it or you stay silent. I think YouTube...

What's interesting to me about the like button, which is the thumbs up sign, typically, that most of the time is not a thumbs down sign, right? You either like it or you stay silent. I think YouTube...

A lot of companies, though, now, certainly Amazon and others, have a star system. It isn't I like it or I don't like it. It's I like it a little bit or I like it a lot or I don't like it at all.

A lot of companies, though, now, certainly Amazon and others, have a star system. It isn't I like it or I don't like it. It's I like it a little bit or I like it a lot or I don't like it at all.

A lot of companies, though, now, certainly Amazon and others, have a star system. It isn't I like it or I don't like it. It's I like it a little bit or I like it a lot or I don't like it at all.

We're talking about the like button and what happens when you press it. My guest is Martin Reeves. He is author of the book, Like, The Button That Changed the World.

We're talking about the like button and what happens when you press it. My guest is Martin Reeves. He is author of the book, Like, The Button That Changed the World.

We're talking about the like button and what happens when you press it. My guest is Martin Reeves. He is author of the book, Like, The Button That Changed the World.

So Martin, I'm thinking of those times when I'm thinking about pressing the like button. If I'm going to press the like button and no one's liked this thing before, I'm less likely to be, I don't want to be the first. You know, like there's a hesitation like, well, no one's liked it before me. Why would I like it now? But if there are 5,000 likes, yeah, sure, I'll pile on.

So Martin, I'm thinking of those times when I'm thinking about pressing the like button. If I'm going to press the like button and no one's liked this thing before, I'm less likely to be, I don't want to be the first. You know, like there's a hesitation like, well, no one's liked it before me. Why would I like it now? But if there are 5,000 likes, yeah, sure, I'll pile on.

So Martin, I'm thinking of those times when I'm thinking about pressing the like button. If I'm going to press the like button and no one's liked this thing before, I'm less likely to be, I don't want to be the first. You know, like there's a hesitation like, well, no one's liked it before me. Why would I like it now? But if there are 5,000 likes, yeah, sure, I'll pile on.

So the like button was created from what you've said so far. It was created for businesses to get likes, to promote business. But it's also become a personal thing, right? If people post something on Instagram or Facebook, they want people to like it. And they hate when people don't like it. So it's moved from business to personal.