Amy Nicholson

They know how to rewire our brains to have the most explosive dopamine release from their foods. So what they do is they figure out, okay, if we put this much salt, this much sugar, this much fat, we could actually create a food that would be so craveable that people would keep coming back for more.

They know how to rewire our brains to have the most explosive dopamine release from their foods. So what they do is they figure out, okay, if we put this much salt, this much sugar, this much fat, we could actually create a food that would be so craveable that people would keep coming back for more.

And that's literally the problem with the food industry today is that they're creating foods that would never have this combination in nature. They're creating foods that are so craveable that whether we're hungry or not, we're going to go after those foods. And it's not just the food industry. The gaming industry, Instagram, gambling, porn, they all know how these pathways work.

And that's literally the problem with the food industry today is that they're creating foods that would never have this combination in nature. They're creating foods that are so craveable that whether we're hungry or not, we're going to go after those foods. And it's not just the food industry. The gaming industry, Instagram, gambling, porn, they all know how these pathways work.

And that's literally the problem with the food industry today is that they're creating foods that would never have this combination in nature. They're creating foods that are so craveable that whether we're hungry or not, we're going to go after those foods. And it's not just the food industry. The gaming industry, Instagram, gambling, porn, they all know how these pathways work.

Doritos, Pepsi and Coke, McDonald's Happy Meal. It's called Happy Meal for a reason. It's literally creating an explosion in your brain of dopamine and makes you feel happy in the moment. But remember, dopamine is very smart. It dissipates quickly and you feel uncomfortable. Right after you eat something that's got a huge dopamine release, you immediately feel happy.

Doritos, Pepsi and Coke, McDonald's Happy Meal. It's called Happy Meal for a reason. It's literally creating an explosion in your brain of dopamine and makes you feel happy in the moment. But remember, dopamine is very smart. It dissipates quickly and you feel uncomfortable. Right after you eat something that's got a huge dopamine release, you immediately feel happy.

Doritos, Pepsi and Coke, McDonald's Happy Meal. It's called Happy Meal for a reason. It's literally creating an explosion in your brain of dopamine and makes you feel happy in the moment. But remember, dopamine is very smart. It dissipates quickly and you feel uncomfortable. Right after you eat something that's got a huge dopamine release, you immediately feel happy.

a mix of pleasure and discomfort. Like, oh gosh, when am I going to get this again? Am I eating too much? Should I be eating this? It's like this pleasure mixed with discomfort. And our processed food industry is full of those. So McDonald's is a classic one that everybody kind of talks about, and Doritos. All the soda companies really work on this a lot.

a mix of pleasure and discomfort. Like, oh gosh, when am I going to get this again? Am I eating too much? Should I be eating this? It's like this pleasure mixed with discomfort. And our processed food industry is full of those. So McDonald's is a classic one that everybody kind of talks about, and Doritos. All the soda companies really work on this a lot.

a mix of pleasure and discomfort. Like, oh gosh, when am I going to get this again? Am I eating too much? Should I be eating this? It's like this pleasure mixed with discomfort. And our processed food industry is full of those. So McDonald's is a classic one that everybody kind of talks about, and Doritos. All the soda companies really work on this a lot.

Absolutely not. It's actually the opposite. So when you understand how cravings pathways work is that the more you do it, the more you reinforce that pathway. And so it's just like alcohol, exactly the same pathway. You have a drink or you have a lot of drinks. And the next day you say to yourself, well, I feel like having a drink. And I feel like if I just have one, Um, it's going to be fine.

Absolutely not. It's actually the opposite. So when you understand how cravings pathways work is that the more you do it, the more you reinforce that pathway. And so it's just like alcohol, exactly the same pathway. You have a drink or you have a lot of drinks. And the next day you say to yourself, well, I feel like having a drink. And I feel like if I just have one, Um, it's going to be fine.

Absolutely not. It's actually the opposite. So when you understand how cravings pathways work is that the more you do it, the more you reinforce that pathway. And so it's just like alcohol, exactly the same pathway. You have a drink or you have a lot of drinks. And the next day you say to yourself, well, I feel like having a drink. And I feel like if I just have one, Um, it's going to be fine.

I'll not have that craving anymore. And you know, we know now the biology behind it, you have one drink and it kind of reinforces that pathway to have want more of that. And that's exactly the same thing with processed foods. If you have that Snickers bar today, just to, just to give into your cravings. What it does is it reinforces the pathway and it makes you want more of the Snickers.

I'll not have that craving anymore. And you know, we know now the biology behind it, you have one drink and it kind of reinforces that pathway to have want more of that. And that's exactly the same thing with processed foods. If you have that Snickers bar today, just to, just to give into your cravings. What it does is it reinforces the pathway and it makes you want more of the Snickers.

I'll not have that craving anymore. And you know, we know now the biology behind it, you have one drink and it kind of reinforces that pathway to have want more of that. And that's exactly the same thing with processed foods. If you have that Snickers bar today, just to, just to give into your cravings. What it does is it reinforces the pathway and it makes you want more of the Snickers.

And then tomorrow, you're probably going to want a Snickers and a half. And this is very true. If you ever know anyone who loves Starbucks or those frappuccino type drinks, you know, in the beginning, they taste really sweet, and you can only have a little bit. But then over time, you start craving it more and more, you can have a tall and then you have a grande, then you have a venti.

And then tomorrow, you're probably going to want a Snickers and a half. And this is very true. If you ever know anyone who loves Starbucks or those frappuccino type drinks, you know, in the beginning, they taste really sweet, and you can only have a little bit. But then over time, you start craving it more and more, you can have a tall and then you have a grande, then you have a venti.

And then tomorrow, you're probably going to want a Snickers and a half. And this is very true. If you ever know anyone who loves Starbucks or those frappuccino type drinks, you know, in the beginning, they taste really sweet, and you can only have a little bit. But then over time, you start craving it more and more, you can have a tall and then you have a grande, then you have a venti.