Amy Porterfield
👤 PersonAppearances Over Time
Podcast Appearances
And I think there was this idea in my head that I'd be sipping Mai Tais on the beach with a laptop in my lap.
Like I thought that was entrepreneurship.
I really do think that sometimes we're sold a lot of junk that's not true.
So I had to reevaluate my expectations.
What does entrepreneurship look like?
What do I want out of it?
And how can I change this business model?
So two years in, after I had no boundaries, taking clients I didn't want to work with and starting to feel burnt out and resentful, I thought I need to change my business model.
It just wasn't for me.
It was for a lot of other people.
They love one-on-one work.
I didn't.
And so that's when I decided I'm going to create a digital course teaching marketing instead of working one-on-one.
I really love this idea of one to many so that I can make as much money as much impact as I wanted.
So slowly but surely, I transitioned into digital courses.
So after two years of hating the business I started and things not working out, I realized I need to have some non-negotiables, which basically is what I do or do not do no matter what, full stop, period.
And so one of the non-negotiables that I created is that I am not working every night and every weekend.
The first two years of my business, I worked seven days a week.
There's no doubt about it.
My husband was a firefighter, so he was gone every other 24 hours.