Amy Remeikis

He says the billboards are not sexist and he says it's just portraying how people in Victoria are feeling.

Alright, well of course everyone from the Prime Minister Anthony Albanese too.

The former Prime Minister Julia Gillard herself have condemned this campaign.

And Jacinta Allen says it is deeply divisive.

But these sort of ditch the witch campaigns, who do they actually appeal to?

I mean, it's not the first time a Victorian Premier has suffered some pretty intense and nasty campaigns, right?

Because Dan Andrews, he also...

face this sort of thing, although he is a man.

But who does this actually appeal to?

Surely not women.

All right, so Amy, the Premier of Victoria, she is under political pressure for a number of reasons in her state.

But the campaign against her, as you say, goes to political discourse.

But what does the political discourse across the country, do you think, look like at the moment?

Are we seeing similar things?

Are we taking a backward step?

And in the end, if these sorts of campaigns, these Ditch the Witch campaigns, are not widely condemned, what's the consequences of that, do you think?

Amy Ramakis is the Chief Political Analyst at the Australia Institute and Contributing Editor at The New Daily.

This episode was produced by Sydney Peed.

Audio production by Sam Dunn.

Our supervising producer is David Cody.