Amy Sissons

Great question, Emma. When I'm meeting with C-suite leaders to talk about activating their brand, there's sort of three things I ask them to think about. First of all is how are you engaging your community on a regular basis? Making sure that you're not only using your voice in the market, but also reacting, responding to things that are happening in the market. That's one.

Great question, Emma. When I'm meeting with C-suite leaders to talk about activating their brand, there's sort of three things I ask them to think about. First of all is how are you engaging your community on a regular basis? Making sure that you're not only using your voice in the market, but also reacting, responding to things that are happening in the market. That's one.

Great question, Emma. When I'm meeting with C-suite leaders to talk about activating their brand, there's sort of three things I ask them to think about. First of all is how are you engaging your community on a regular basis? Making sure that you're not only using your voice in the market, but also reacting, responding to things that are happening in the market. That's one.

The second piece of this, which is really important, is curating content on a regular basis when you're reading something that's particularly relevant or there's a new piece of research that comes into the market. You want to make sure that you're on front of that and you're sharing that with your community.

The second piece of this, which is really important, is curating content on a regular basis when you're reading something that's particularly relevant or there's a new piece of research that comes into the market. You want to make sure that you're on front of that and you're sharing that with your community.

The second piece of this, which is really important, is curating content on a regular basis when you're reading something that's particularly relevant or there's a new piece of research that comes into the market. You want to make sure that you're on front of that and you're sharing that with your community.

And then the third piece around this where I think it gets really interesting is when C-suite leaders start to think about what is the content that I can create as an individual? And some people find that really overwhelming, but it doesn't need to be. With AI tools like Cloud and ChatGPT, it can become very easy to sort of create first versions of content and then you iterate on that over time.

And then the third piece around this where I think it gets really interesting is when C-suite leaders start to think about what is the content that I can create as an individual? And some people find that really overwhelming, but it doesn't need to be. With AI tools like Cloud and ChatGPT, it can become very easy to sort of create first versions of content and then you iterate on that over time.

And then the third piece around this where I think it gets really interesting is when C-suite leaders start to think about what is the content that I can create as an individual? And some people find that really overwhelming, but it doesn't need to be. With AI tools like Cloud and ChatGPT, it can become very easy to sort of create first versions of content and then you iterate on that over time.

This is a tricky question for many professional leaders in the marketplace because oftentimes we anchor ourselves in our role or our function or what we're particularly known for. But where the brand really comes to life is where you have your uniqueness and you have a bit of your personality, your interests, and your overall purpose come through.

This is a tricky question for many professional leaders in the marketplace because oftentimes we anchor ourselves in our role or our function or what we're particularly known for. But where the brand really comes to life is where you have your uniqueness and you have a bit of your personality, your interests, and your overall purpose come through.

This is a tricky question for many professional leaders in the marketplace because oftentimes we anchor ourselves in our role or our function or what we're particularly known for. But where the brand really comes to life is where you have your uniqueness and you have a bit of your personality, your interests, and your overall purpose come through.

One way to think about that is what are your personal passions? If you could donate 10 hours of your time every month to a nonprofit organization, what organization would that be? And how does that relate to your purpose? And once you start to weave that in with some of your professional expertise, it becomes very, very unique and ownable in terms of your brand.

One way to think about that is what are your personal passions? If you could donate 10 hours of your time every month to a nonprofit organization, what organization would that be? And how does that relate to your purpose? And once you start to weave that in with some of your professional expertise, it becomes very, very unique and ownable in terms of your brand.

One way to think about that is what are your personal passions? If you could donate 10 hours of your time every month to a nonprofit organization, what organization would that be? And how does that relate to your purpose? And once you start to weave that in with some of your professional expertise, it becomes very, very unique and ownable in terms of your brand.

So for me, the number one mistake that leaders get trapped into is around the whole idea of curating and creating without actually thinking about the audience and engaging with audience. And it's really important when you have followership or when you have community where you're commenting on others' work, where you're celebrating others, where you're

So for me, the number one mistake that leaders get trapped into is around the whole idea of curating and creating without actually thinking about the audience and engaging with audience. And it's really important when you have followership or when you have community where you're commenting on others' work, where you're celebrating others, where you're

So for me, the number one mistake that leaders get trapped into is around the whole idea of curating and creating without actually thinking about the audience and engaging with audience. And it's really important when you have followership or when you have community where you're commenting on others' work, where you're celebrating others, where you're

engaging in a dialogue or even a debate a healthy debate is always always fantastic for thinking about your voice in the market and so what i encourage people to do is make sure that you're spending just as much time on curating and creating content as well as engaging with your audience

engaging in a dialogue or even a debate a healthy debate is always always fantastic for thinking about your voice in the market and so what i encourage people to do is make sure that you're spending just as much time on curating and creating content as well as engaging with your audience

engaging in a dialogue or even a debate a healthy debate is always always fantastic for thinking about your voice in the market and so what i encourage people to do is make sure that you're spending just as much time on curating and creating content as well as engaging with your audience