Ana Nicolaou

That being said, even Bob Iger, he struggled quite a bit with how to handle Trump, with how to handle these political issues.

So, you know, it's a very tricky situation, especially for someone six weeks in.

For Disney, this is all about the brand, and it's about their different stakeholders here.

So what happened a year ago with this is they did take Jimmy Kimmel off the air initially, but it only lasted for five days.

And I think it was pretty clear why.

There was really an enormous pushback to that.

They're in the talent business, right?

So they need to maintain a lot of those relationships, right?

It was a situation where basically half of the U.S.

was very angry with them about this.

And for Disney, that's a big problem.

I think it was pretty clear that that was the wrong move for them at that time.

I think they definitely learned from that.

And what you're seeing now, I mean, they put out a statement.

It was restrained, but it was pretty clear that they are going to push back on this legally.

It does seem like this time they are not going to just kind of back down.

Thanks, Mark.